The world’s best-known brands prefer YA for our vertical marketing expertise and ability to create extraordinary engagement programs for each stage of the customer lifecycle.
When it came to marketing their Light & Fit line of yogurts to a target audience of young, health-conscious consumers, the Dannon marketing team wanted to give away an in-demand, active lifestyle prize and create a way for their audience to establish a personal connection with the brand. From that goal, came a unique enter to win promotion: Dannon Light & Fit consumers would be encouraged to take a “selfie” with any Light and Fit product.
In an effort to grow its subscriber base, U.S. Cellular offered existing customers the opportunity to refer a friend for valuable rewards. Customers signed up via the integrated Refer a Friend portal on U.S. Cellular’s website, uploaded their contacts and received referral links. Once a friend signed up in store, online, or by phone, the friend then also enrolled on the Refer a Friend site. Our systems matched up both referrer and referee and sent each a $50 U.S. Cellular prepaid Visa® card.
Lowe’s was looking to completely transform the rebate process and offer convenience to customers looking for additional offers. Starting with their paint category, Lowe’s effectively leveraged every customer interaction and used it as a platform to re-engage their best customers. This engagement strategy and methodology was adopted by other categories, and became instrumental in driving profitable revenue back into the Lowe’s brand. Lowe’s also created a page on its site that gave consumers the ability to submit their product rebate online, check their rebate status, and search for existing rebates on thousands of Lowe's products.
Ryan Fagan, Director of Sales and Ops Planning, Lowe’s Companies, Inc.
In 2018, PepsiCo relaunched their loyalty program under its original name, Pepsi Stuff, replacing the short-lived Pepsi Pass loyalty app. During the relaunch, they wanted to ensure that customers received rewards promptly, and they sought to eliminate operational challenges associated with the program’s large scale. YA helped accomplish these goals by procuring and fulfilling the Pepsi Stuff rewards. YA’s Call Center solution also supported PepsiCo customers who had questions related to reward shipment and delivery.
Consumers received a Bud Light® Square for each football game in the entry period. Each square represented the participant’s numbers for the game corresponding to the entry period (home and away team scores). At the end of the promotion period, the consumer with the highest accumulation of points was awarded the Grand Prize: tickets to the Super Bowl!
Maytag was looking for a creative way to get their retailers excited and consumers into their stores during their “May is Maytag Month” annual promotion. Consumers were invited to guess the location of Maytag trucks around the U.S. to win some major appliances. Maytag parked its delivery trucks at four locations across the country, created an interactive 360-degree map, and waited for the pins to start dropping.
Pure Leaf was looking for a way that consumers could experiment with food pairings alongside their product, so they decided to award an exclusive culinary experience to loyal buyers in New York City. Despite being in the market for a shorter period of time, the promotion far exceeded entries and repeat participation. Website conversion remained high throughout the promotion period illustrating a seamless consumer experience, and an incremental sales lift in participating workplace locations during the promotion period was evident.
Sabra knew their consumers wouldn’t be interested in any old seasonal BOGO this year. They were looking for a new way to delight their fans with a unique experience that would also drive incremental sales over the summer. An artisanal promotion rewarded loyal Sabra shoppers with one of 8 handmade bowls designed by artists from across the United States. Each unique bowl was a perfect fit for their existing plastic tub but transformed the snack into a piece of picnic table art.
Sabra Bowls Over Customers with Beautiful Ceramic Art Giveaway
CEFO Convenience Stores sponsored a “Bring Back the Jingle” contest, encouraging customers to remake the nostalgic CEFCO jingle. The contest, calling for user-generated fan content, ran over the 2018 summer months in CEFCO’s southern markets, and was promoted via CEFCO social, website, POP, and radio. The winning jingle will be recorded and featured as the new “voice” of CEFCO with a grand prize of $5,000.