YA President, CEO and Board Chair Chris Behrens Named to Two Additional Board Positions

Minneapolis, November 3, 2016 — YA, the industry market leader in delivering flawless, omni-channel marketing promotions for the nation’s most respected brands, today announced that company President and CEO Chris Behrens has been appointed to two additional board positions.

Behrens is now on the Board of Directors for Superior Recreational Products, a 30+ year-old company that has the most extensive collection of outdoor and indoor play lines in the industry.

“Chris has tremendous business acumen, marketing savvy and the ability to advise how to best succeed in the marketplace,” said Tom Doherty, CEO, Superior Recreational Products. “We are certain that his collaborative style and sound counsel will help our business continue to grow and help our name be even more well-known.”

Behrens has also been named an Advisory Board Member for the Institute for Research in Marketing at the Carlson School of Management at the University of Minnesota.

“Carlson School’s interdisciplinary approach to marketing brings creative new ideas into focus with research that’s not only rigorous, it’s also timely and relevant,” said Steve Goodyear, Director, Institute for Research in Marketing at the Carlson School of Management at the University of Minnesota. “Chris is a perfect fit for the Institute, given his background as a strong business leader and a creative marketer who understands the value of data-driven marketing programs.”

Behrens is already active in the community. He serves on the Board of the Brand Activation Association (BAA) and as a curator to the Direct Marketing Association (DMA). Additionally, he is on the board of the Minneapolis Downtown Council and the Board of Governors for the Minneapolis Club, and is a Board Director for Urban Circle Ministries in Chicago.

About YA

For more than 40 years, YA has been a leader in the promotional marketing services space. We deliver flawless digital, social, mobile and traditional promotions such as rebates/rewards, enter to win and loyalty programs for the nation’s most respected brands. Our end-to-end management of 3,500+ promotions that reach tens of millions of consumers annually makes us experts at turning even first-time customers into loyal brand advocates. More information can be found at www.yaengage.com.


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