How YA invests in our next-gen tech leaders

Todd Carter, Chief Digital Officer

In a world of digital communication, the Minnesota tech community still finds great value in coming together to learn, share and make new connections. For more than seven years, I have participated in events organized by MinneStar https://minnestar.org/, a local nonprofit that helps the passion and potential of the Minnesota technology community come together and do great things.

Showcasing, learning and engaging

Many YA team members have attended and presented at past events conducted by MinneStar. An especially fun event is MinneDemo https://minnestar.org/minnedemo, a showcase for working technology products made in Minnesota. The event gives some of the brightest talent (who are often otherwise “behind the scenes”) an opportunity to shine in front of their peers and other technology enthusiasts. Another event is the annual MinneBar https://minnestar.org/minnebar/conference, which is user-generated and participant-led. There’s no need to wade through vendor pitches and a high-pressure sales focus here. In fact, there are no keynote speakers or formal workshops. Sessions are led by a broad range of people from both the technology and business communities. 

Neither format ever disappoints, and they offer great ways to engage with peers in an informal setting.

YA, a proud sponsor

As a leading Digital Marketing Services company, technology is core to what we do. We also understand that a thriving technology community helps us more effictively meet the needs of its customers. YA is a proud sponsor of Minnestar and looks forward to working even closer with Minnestar to foster the technology community in Minnesota.

Let’s talk

If you’d like to learn more about how YA can use our marketing and tech savvy to turn even first-time customers into loyal brand advocates who take action, buy more and spread the word, please contact me to begin the conversation.

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