YA Adds Industry Veterans from LoyaltyOne, Jostens and Target to its Executive Ranks

Minneapolis, November 4, 2016 — YA, the industry market leader in delivering flawless, omni-channel marketing promotions for the nation’s most respected brands, today announced three executive hires to enhance the strategic capabilities of the organization and to elevate the brand’s already market-leading position.

Dennis Armbruster has joined YA as the company’s Chief Revenue Officer. He brings with him nearly 25 years of domestic and international experience in customer strategy, customer experience design, CRM, loyalty and promotional marketing services. Armbruster’s most recent position was with LoyaltyOne as a Vice President and Managing Partner. Previously, he held the roles of Vice President and General Manager of Flash Digital Portraits at Lifetouch; and Vice President of CRM and Loyalty Marketing at Aimia (formerly Carlson Marketing).

Armbruster has deep expertise, aligned to YA’s core vertical markets of CPG, retail, manufacturing and subscription services, developing promotional strategies for Kellogg’s, Walgreen’s, Target, BMW, Monsanto, Domino’s, AT&T and Hertz.

Armbruster graduated from the University of Wisconsin-Milwaukee with a Bachelor of Arts degree in Marketing. He has also taken MBA courses from the University of Minnesota-Twin Cities and has completed Leadership Programs at the University of Minnesota and the Harvard School of Business.

Armbruster is a former Board Member for MarketingEdge, an organization dedicated to placing top college students in marketing jobs, as well as advancing marketing education. He is a contributing columnist for USA Today, and is a frequent speaker at several conferences, including the Direct Marketing Association (DMA), CRMC, NRF and Colloquy Summit.

“Dennis truly understands the loyalty marketing industry and will be instrumental in developing innovative new strategies that will help our clients attract and retain new and valued customers,” said YA President and CEO Chris Behrens. “We’re glad to have this industry veteran who has worked with some of the world’s most respected brands join our team.”

Cathy Landman has joined YA as the company’s Chief Legal Officer and Senior Vice President of Human Resources. She brings with her more than 25 years of experience in the corporate and legal fields. Landman’s most recent position was at Jostens, where she served as General Counsel. Previously she was Chief Legal Officer at The Pampered Chef, a Berkshire Hathaway company.  She is licensed to practice law in Minnesota, Texas and Wisconsin.

Landman graduated from Georgetown University in Washington, D.C. with a Bachelor of Science degree in Foreign Service with an emphasis in Economics. She received her JD graduate degree from the University of Wisconsin Law School.

“Cathy has extensive legal expertise and will help navigate complex regulations that often accompany our clients’ programs,” said Behrens. “In addition, as we continue to grow and strengthen our employee base, Cathy will enhance the HR systems that make YA such a wonderful place to work.”

Doug Holmgren has joined YA as Vice President of Engineering. He brings with him more than 15 years of experience in digital and multichannel commerce. Holmgren’s most recent position was with Target, as a Director of eCommerce and Multichannel solutions. He served in several other leadership roles during his tenure at Target. Prior to that he was Internet Development Manager for US Bank. He also served as a Project Analyst for Wells Fargo.

Holmgren earned his Bachelor of Business Administration in Finance from the University of Minnesota-Duluth. He is a member of Think IT, an association that fosters growth and development through networking and collaboration.

“These extremely talented people bring with them knowledge and experiences from world-class organizations,” said Behrens. “Their expertise, coupled with the outstanding capabilities of our existing leadership team, will help us remain unmatched among our competitors.”

About YA

For more than 40 years, YA has been a leader in the promotional marketing services space. We deliver flawless digital, social, mobile and traditional promotions such as rebates/rewards, enter to win and loyalty programs for the nation’s most respected brands. Our end-to-end management of 3,500+ promotions that reach tens of millions of consumers annually makes us experts at turning even first-time customers into loyal brand advocates. For more information, visit: www.yaengage.com.


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