Three promotional marketing trends you should know about

Chris Behrens, President and CEO

With more than 40 years as an industry leader, we’ve got our finger on the pulse of the trends that affect the promotions sector and drive the new trends that are building consumer engagement . Here are some trends we’re seeing on the horizon.

Trend One
Budgets on the rise, especially digital
Marketing budgets are on the rise, but digital budgets are exploding. This growth is a clear indicator that marketers are fully embracing digital channels and the need to connect with their consumers via these channels. Why? Because it’s where the consumers are, of course. Our clients look to us to help them navigate and execute complex digital programs so they meet their business and marketing objectives. As a “channel agnostic” company, we look at what promotional solution and channel approach is going to help clients meet their acquisition, retention and win-back goals.

Trend Two
Multi-channel approaches
Marketers still rely on traditional tactics, but incorporating digital, mobile, and social are now table stakes. Our clients’ customers live in a digital world, and that’s where we help them connect. Here’s an example: if a customer connects with you via text, then you must reply via text. If it’s a Facebook connection, you must keep the communication stream in Facebook. It sounds simple, but if you don’t pay attention to not just the what but the how of mindsets and motivations, you’re missing out on opportunities to get customers more engaged in your brand, buying more, and sharing their experience.

Trend Three
Big data
Along with digital applications, there has been a proliferation of cross-channel consumer data and program data that marketers are increasingly looking to learn from. Our clients want to understand how past program performance will deliver efficiencies and improve effectiveness, enhance forecasting and better understand and target responders with future promotions. Using our stored historical data, proprietary algorithms and program calculators, we deliver a proven return on client marketing investments.

Let’s talk
Intrigued by these trends? Want to learn more? We’re ready to begin the conversation to help you with the most effective promotional marketing possible. Let’s talk chris.behrens@yaengage.com

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