Chris Behrens, President and CEO
Take a look around you in any place that people gather, and you’ll be convinced that the transformation to a 100 percent digital/social/mobile society is already upon us. There doesn’t seem to be a place that we don’t find it appropriate to Snapchat, DM and Tweet.
But while consumers are fully “there,” some companies feel as if they’ve still got a long digital road ahead of them. A recent survey of Twin Cities marketing executives, commissioned by YA, finds there is much work yet to be done in making the digital transformation that is critical in today’s marketplace. Nearly two thirds of respondents say their companies have not yet made the appropriate transformation.
What’s the holdup?
The top reasons for the delay are budget, lack of talent and lagging commitment from the C-Suite. Further, we found that the top “up at night” issues for those who answered our survey are the mis-alignment between marketing and business strategy and corporate resistance to investing in innovation and digital.
Here to help
I have to admit that I had mixed feelings when reading these results. On the one hand, I’m disheartened that so many marketers feel that they’re still behind. On the other hand, I’m proud of the major investment we here at YA have been able to make in the technical backbone and the marketing talent that allows us to run cutting-edge promotional marketing programs for the nation’s best-known brands.
If you know you don’t have the infrastructure or talent in-house to design, launch and measure the kind of promotions your brand deserves, then consider calling on the “deep bench” here at YA. We’ve got the team in place to help you create quick-turn, seamless promotions that deliver a proven ROI you can share with your team.
Want to learn more? Register for Ignite ‘17
We commissioned this survey as part of Ignite 2017, a new conference that fuses two distinct marketing perspectives by bringing together some of the country’s leading business scholars with corporate leaders from premier companies. The event, held Oct. 19 at the University of Minnesota’s Carlson School of Management, is hosted by YA and the Institute for Research in Marketing at the University of Minnesota’s Carlson School of Management. Click here to learn more and register.
If you’d like to learn more about how YA can use our considerable marketing and tech savvy to turn even first-time customers into loyal brand advocates who take action, buy more and spread the word, please contact me to begin the conversation