Knowing Your Customer is Your Business.
Engaging Your Customer is Ours.

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The team at YA understands consumer behaviors and knows what it takes to engage your customers for life. Our goal is to turn first-time customers into loyal and enthusiastic brand advocates.

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Best Team in the Business

YA has been building strong relationships for nearly 50 years. Hard work and professionalism are keys to our success. If you would like to explore new and exciting career opportunities, please contact us today!

Living Our Values

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In it Together

Connect with each other, clients, customers and our community

Build Trust and Credibility

Relentless Focus on Client and Customer

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Own It

Step up and create momentum to get it done right

Take Initiative

Engage Others

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Solve It

Explore the “why” and embrace the possibilities to deliver practical solutions

Be Curious

Problem-Solve inventively

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Grow

Get stronger, smarter, faster for you, your teams and our clients

Be Determined and Stay Sharp

Align, Empower and Ignite Teams

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Commitment and Experience

The depth and breadth of talent at YA is what sets us apart and the reason why we are the best at what we do.

Find out what we've done to evolve our business

Ready to Make a Difference?
Great! We’re Hiring.

We’re a passionate group of individuals who thrive on helping world-class brands discover innovative ways to connect with consumers. From strategy, to creative and through every aspect of execution, our team brings promotional programs to life and consistently delivers exceptional results.

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Leadership

Chris Behrens - President & CEO at YA

Chris Behrens

President & CEO

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Sara Fehrenbacher - Sr. Vice President, Client Services at YA

Sara Fehrenbacher

Sr. Vice President, Client Services

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Todd Carter - Chief Digital Officer at YA

Todd Carter

Chief Digital Officer

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Doug Holmgren - Chief Information Officer at YA

Doug Holmgren

Chief Information Officer

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John Coskran - Chief Financial Officer at YA

John Coskran

Chief Financial Officer

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Renee Jackson - Chief Legal Officer & Chief Human Resources Officer at YA

Renee Jackson

Chief Legal Officer & Chief Human Resources Officer

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Tina Baeyens - Sr. Vice President, Contact Center at YA

Tina Baeyens

Sr. Vice President, Contact Center

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Company History

1972

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Founded as The Dile Corporation designed to manage mail-in rebates and contests

1973

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Moved to Young America, Minnesota and renamed after the town

1980

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Established a relationship with Pepsi – a brand we continue to partner with today

1997

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Purchased by Mid Ocean Capital Partners

2013

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Chris Behrens transitions from Chairman of the Board to President and CEO. Chris leads YA’s transformation driven by digital technology under new ownership.

2015

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Young America moved to the historic Lumber Exchange Building in the heart of downtown Minneapolis, MN

2016

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Ribbon-cutting ceremony on our Chatham-Kent, Ontario Canada Call Center

2017

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Hosted the 1st annual Ignite – Sparking Marketing in Action Conference in partnership with the U of MN Carlson School of Management’s Institute for Research in Marketing

2018

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Introduced the Premier Value Card – a custom re-loadable ongoing consumer engagement platform