Mark leads the marketing function at YA. He brings with him more than 25 years of marketing and sales experience and has worked with and for some of the world’s leading brands, including, GE, ServiceMaster, AT&T, Citi, USAA, Wells Fargo, American Express, Hudson’s Bay, ADT, McDonalds, Nike, Anheuser Busch, NASCAR, Leo Burnett (Frankel & Co) and many others.
Prior to joining YA, Mark served as Vice President of sales at TruGreen Lawncare, a $1.3B company, where he led a sales force of more than 4,000 field-based and call center associates throughout North America. Prior to that, Mark ran the Enterprise Marketing Group at ServiceMaster, a $4.2B company, whose brands included Terminix International, TruGreen, American Home Shield, Merry Maids, ServiceMaster Clean and Amerispec. In that role, he was responsible for all digital and direct marketing efforts, as well as decision sciences and business intelligence. Mark was also President of ServiceMaster Gift Card LLC., the incentive-based arm of ServiceMaster.
Mark is an industry expert and has spent his entire career refining ways to stimulate consumer demand and then converting that demand into profitable sales. He sits on several industry boards, including the Direct Marketing Association. He was also an initial member of Experian Client Advisory Board.
Mark was born and raised in Chicago, and was a Business Administration major at Benedictine University in suburban Chicago. He is a lifelong Cubs fan and still can’t believe they won the World Series. He and his wife Patty have three grown children and enjoy spending time with them whenever they can.