YA Survey: Nearly Three-Quarters of the U.S. Population Participates in “Enter-to-Win” Programs

Survey Also Shows a Great Enter-to-Win Program Would Make People More Faithful to a Brand Minneapolis, October 21, 2015 – A recent study by YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, shows prolific participation in “Enter-to-Win” programs and points to the fact those programs build… Read more »

YA Executives Play Key Roles in Top Industry Conferences

Minneapolis, Oct. 1 2015 – YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, today announced that company executives are playing key roles in the upcoming conferences of the Brand Activation Association (BAA) and Direct Marketing Association (DMA). YA President and CEO Chris Behrens is on the… Read more »

YA Enters Partnership with InComm to Enhance Client Program Delivery

Minneapolis, September 2, 2015 – YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, today announced it has entered into a partnership with InComm, a market leader in the prepaid and payments industry. As part of the partnership, InComm will provide YA with its expanded reward and… Read more »

YA Becomes a Member of Path to Purchase Institute

  YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, today announced it has become a member of Path to Purchase Institute, a global association serving the needs of brand manufacturers, retailers, agencies and other solution providers along the path to purchase. YA President and CEO Chris… Read more »

YA Invests in Senior Hires to Further the Company’s Strategic Plan, Ultimately Enhancing Client Delivery

  YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, announced the hiring of three executives. The three vice presidents will be dedicated to helping execute the company’s strategic plan by augmenting existing tools, products and processes while creating new product opportunities to achieve further success. Tom… Read more »

Young America (YA) Announces Strategic Hires to Meet Continuing Market and Business Demands

  Young America (YA), an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced several strategic hires to meet client and business needs. Julia Galasso has joined YA as a Project Manager of Process Improvement. She recently worked for Target Corporation in various project management roles. Galasso… Read more »

Young America Joins Canada’s Electricity Distributors Association

  Young America (YA), an industry leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced it has joined Canada’s Electricity Distributors Association (EDA). YA has a long-term commitment to a presence in Canada. The company’s Contact Center has been in Chatham-Kent, Ontario since January 2002 and currently employs more… Read more »

Young America (YA) Study Points to High Rebate Usage and How Rebates Change Buying Behavior

Introduction of Online or Mobile Rebates Increases likelihood of Participation Young America (YA), an industry leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced survey results showing that rebates are not only a boon for product manufacturers, but for retailers as well. Nearly 70 percent of those surveyed said… Read more »