YA Hires General Mills Veteran Bill Koschak as Chief Financial Officer

Minneapolis, Dec. 8, 2015 – YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced that it has hired Bill Koschak as the company’s Chief Financial Officer. “As YA continues its growth trajectory, it’s critical that we have the right financial leadership and talent to ensure… Read more »

YA Makes Several New Hires to Enhance Client Delivery Efforts

Minneapolis, November 3, 2015 – YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced three new staff appointments in strategic areas across the organization, including quality assurance, project management and business systems analytics. “As we continue to deliver best in class digital solutions, we’re adding… Read more »

YA Hires Mobile Industry Veteran Mark Shelley to Enhance Mobile Offering

Minneapolis, October 26, 2015 – YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced the appointment of Mark Shelley (photo) as the company’s new vice president of mobile sales. Shelley has been in the mobile industry for a dozen years, covering all aspects of the… Read more »

YA Makes Several New Hires to Enhance Client Delivery Efforts

Minneapolis, October 22, 2015 – YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced five new staff appointments in strategic areas across the organization, including quality assurance, project management and business systems analytics. “Our goal is to provide our clients with innovative, strategic programs that… Read more »

YA Survey: Nearly Three-Quarters of the U.S. Population Participates in “Enter-to-Win” Programs

Survey Also Shows a Great Enter-to-Win Program Would Make People More Faithful to a Brand Minneapolis, October 21, 2015 – A recent study by YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, shows prolific participation in “Enter-to-Win” programs and points to the fact those programs build… Read more »

YA Executives Play Key Roles in Top Industry Conferences

Minneapolis, Oct. 1 2015 – YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, today announced that company executives are playing key roles in the upcoming conferences of the Brand Activation Association (BAA) and Direct Marketing Association (DMA). YA President and CEO Chris Behrens is on the… Read more »

YA Enters Partnership with InComm to Enhance Client Program Delivery

Minneapolis, September 2, 2015 – YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, today announced it has entered into a partnership with InComm, a market leader in the prepaid and payments industry. As part of the partnership, InComm will provide YA with its expanded reward and… Read more »

YA Becomes a Member of Path to Purchase Institute

  YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, today announced it has become a member of Path to Purchase Institute, a global association serving the needs of brand manufacturers, retailers, agencies and other solution providers along the path to purchase. YA President and CEO Chris… Read more »

YA Invests in Senior Hires to Further the Company’s Strategic Plan, Ultimately Enhancing Client Delivery

  YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, announced the hiring of three executives. The three vice presidents will be dedicated to helping execute the company’s strategic plan by augmenting existing tools, products and processes while creating new product opportunities to achieve further success. Tom… Read more »