YA Survey Reveals Product Sampling Builds Brand Affinity

Minneapolis, Jan. 13, 2016 – A recent study by YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, shows that while consumers often change their buying behavior after receiving product samples, sampling is an under-utilized promotion channel. In a proprietary YA survey of more than 1,000 adult… Read more »

YA Hires Maria Kannankutty as Vice President, Operations

Minneapolis, Jan. 7, 2016 – YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced that it has hired Maria Kannankutty as Vice President, Operations. Kannankutty brings to YA more than 20 years of experience in strategic and financial planning, business process optimization (BPO) and management consulting… Read more »

YA Makes Several New Hires to Enhance Client Delivery Efforts

Minneapolis, Dec. 14, 2015 – YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced seven new staff appointments in strategic areas across the organization, including fraud prevention, accounting and finance, and account management. “Our goal is to provide our clients with innovative, strategic marketing programs… Read more »

YA Hires General Mills Veteran Bill Koschak as Chief Financial Officer

Minneapolis, Dec. 8, 2015 – YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced that it has hired Bill Koschak as the company’s Chief Financial Officer. “As YA continues its growth trajectory, it’s critical that we have the right financial leadership and talent to ensure… Read more »

YA Makes Several New Hires to Enhance Client Delivery Efforts

Minneapolis, November 3, 2015 – YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced three new staff appointments in strategic areas across the organization, including quality assurance, project management and business systems analytics. “As we continue to deliver best in class digital solutions, we’re adding… Read more »

YA Hires Mobile Industry Veteran Mark Shelley to Enhance Mobile Offering

Minneapolis, October 26, 2015 – YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced the appointment of Mark Shelley (photo) as the company’s new vice president of mobile sales. Shelley has been in the mobile industry for a dozen years, covering all aspects of the… Read more »

YA Makes Several New Hires to Enhance Client Delivery Efforts

Minneapolis, October 22, 2015 – YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced five new staff appointments in strategic areas across the organization, including quality assurance, project management and business systems analytics. “Our goal is to provide our clients with innovative, strategic programs that… Read more »

YA Survey: Nearly Three-Quarters of the U.S. Population Participates in “Enter-to-Win” Programs

Survey Also Shows a Great Enter-to-Win Program Would Make People More Faithful to a Brand Minneapolis, October 21, 2015 – A recent study by YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, shows prolific participation in “Enter-to-Win” programs and points to the fact those programs build… Read more »

YA Executives Play Key Roles in Top Industry Conferences

Minneapolis, Oct. 1 2015 – YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, today announced that company executives are playing key roles in the upcoming conferences of the Brand Activation Association (BAA) and Direct Marketing Association (DMA). YA President and CEO Chris Behrens is on the… Read more »

YA Enters Partnership with InComm to Enhance Client Program Delivery

Minneapolis, September 2, 2015 – YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, today announced it has entered into a partnership with InComm, a market leader in the prepaid and payments industry. As part of the partnership, InComm will provide YA with its expanded reward and… Read more »