YA Strengthens Team with Two New Hires

Minneapolis, July 11, 2016 – YA, the industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced two new staff appointments. “As our business continues to grow, we’re adding the right team members to ensure we’re consistently delivering superior account management, operational and client results,” said YA President… Read more »

We’re Transforming: YA Profile in Minnesota Business Magazine

At YA, we’re continually pushing the boundaries of digital innovation and best in class client service. During the past three years, our team has been laser-focused on transforming our business and capabilities. We’ve enhanced our digital product solutions and strengthened our team. Just one year ago, we rebranded to YA and relocated to downtown Minneapolis…. Read more »

YA Names Best Buy Veteran Todd Carter as Chief Information Officer

Minneapolis, June 8, 2016 – YA, the industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced that it has hired Todd Carter to become the company’s Chief Information Officer (CIO). An accomplished IT executive, Carter brings with him nearly 20 years of diverse technology and business experience… Read more »

YA Makes Several New Hires to Enhance Client Delivery

YA, the industry market leader in delivering flawless, omni-channel marketing promotions for the nation’s most respected brands, today announced seven new staff appointments across a broad spectrum of roles — all designed to enhance client delivery. “As we continue to enhance our digital capabilities and grow to meet client demands, we continue to hire dedicated,… Read more »

YA Survey: Referrals Top Reason Consumers Pick One Brand Over Another

Minneapolis, April 25, 2016 – A recent study by YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, reveals the power referrals have over consumer buying decisions. In the March 2016 survey of more than 1,000 Americans, 85 percent of respondents said they are more likely to… Read more »

YA Deploys Workfront to Support Rapid Growth

Digital promotional marketing services company sees strong increases in operational efficiency  SILICON SLOPES, UT — April 6, 2016 —To support its strong year-over-year business growth and business transformation, YA, one of the largest engagement marketing and promotional companies, implemented Workfront to meet faster time-to-market requirements while remaining committed to executional excellence. Because all employees now… Read more »

YA Makes Several New Hires to Enhance Client Delivery Services

Minneapolis, March 22, 2016 – YA, the industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced six new staff appointments in account management and support services to best serve YA’s growing client base. “Our approach is to provide our clients with dedicated account managers whose main focus… Read more »

YA President and CEO Chris Behrens Named to Minneapolis Downtown Council Board

Minneapolis, March 7, 2016 – At its annual meeting, the Minneapolis Downtown Council announced the nomination of YA President and CEO Chris Behrens to the organization’s Board of Directors. YA, the industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, moved its 100+ employees to its new offices in… Read more »

YA Survey Reveals Product Sampling Builds Brand Affinity

Minneapolis, Jan. 13, 2016 – A recent study by YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, shows that while consumers often change their buying behavior after receiving product samples, sampling is an under-utilized promotion channel. In a proprietary YA survey of more than 1,000 adult… Read more »

YA Hires Maria Kannankutty as Vice President, Operations

Minneapolis, Jan. 7, 2016 – YA, an industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced that it has hired Maria Kannankutty as Vice President, Operations. Kannankutty brings to YA more than 20 years of experience in strategic and financial planning, business process optimization (BPO) and management consulting… Read more »