Changing Behavior: YA Survey Shows Discounts and Offers on Consumer Packaged Goods Increase Brand Loyalty and Help Marketers Adapt to Evolving Consumer Preferences

      –More than Three-Quarters Say Offers Cause Them to Buy One Brand Over Another – — Eighty-Five Percent Would Be Likely to Try a New Product if Offered a Sample or Discount – — New Promotions Technologies Help Create Ongoing Dialogue with Consumers– Minneapolis, Aug. 30, 2017 – A recent study by YA,… Read more »

Research Meets Real World: “Ignite 2017” Marketing Conference Focuses on Convergence of Marketing and Technology, Offering Practical Applications and Solutions

Minneapolis – Aug. 23, 2017 – The Institute for Research in Marketing at the University of Minnesota’s Carlson School of Management is teaming up with YA, an industry leader in delivering high-impact marketing promotions, to present a new conference called “Ignite 2017: Sparking Action in Marketing.” The inaugural event will be held Oct. 19 at… Read more »

YA Hires Dan Ribolzi as Vice President of Sales

Minneapolis, June 26, 2017 — YA, the industry market leader in delivering high-impact, omni-channel marketing promotions for the nation’s most respected brands, today announced that it has hired Dan Ribolzi as Vice President of Sales, focusing on YA’s manufacturing industry clients. Ribolzi brings with him 20 years of experience in business development, marketing services and… Read more »

YA Hires Nicole Mewes as Director of Engineering

Minneapolis, June 20, 2017 — YA, the industry market leader in delivering high-impact, omni-channel marketing promotions for the nation’s most respected brands, today announced that it has hired Nicole Mewes as Director of Engineering. Mewes brings with her a dozen years of experience in the software engineering industry. She has managed teams on complex software… Read more »