There are many different elements involved in a promotion, from initial design, to execution, to post-program analysis. One key step is the selection of the right reward. If you are choosing rewards that don’t have the right perceived value, don’t fit your intended demographic, or are not maximizing your return on your marketing investment, then… Read more »
What Are You Leaving on the Table in the Battle for Customer Acquisition and Retention? Consumer purchase habits have changed drastically in the past five years. Buyers have ubiquitous access to nearly every product category under the sun and can comparison-shop across the street or around the world with a few quick swipes on their… Read more »
The right reward, in the right format, delivered at the right time – at YA, we understand how to put plenty of excitement into your rebate promotion. All of us on the YA team have a passion for what we do, but I have to tell you that I think my job is certainly the… Read more »
Picking the right reward is a critical part of program design that can be looked at as unimportant or as a basic program cost. Not at YA! Depending on your marketing objectives, there are numerous options. And those choices will impact both the consumer behaviors you are looking to drive as well as your return… Read more »
