What YA delivers–that other agencies miss

Tom Madden, Senior Vice President, Operations There are two things any marketer wants from a promotional marketing agency: unrivaled effectiveness and complete peace of mind. If those goals sound a bit lofty, they’re an everyday part of doing business with YA. If you’ve found yourself worrying about the amount of hand-holding and double-checking your agency… Read more »

Four Steps to Flawless Execution

By : Tom Madden, Senior Vice President, Operations

Our goal at YA is to create extraordinary consumer experiences that translate into positive returns on our clients’ marketing investments. We follow an organization-wide process that keeps us on time and on budget with all our client programs. No matter what type of program is being executed, our team follows four clear steps to ensure… Read more »

Managing the Micro-Moments

By : Janeen Coyle, Senior Vice President, Program Management Office and Client Delivery

I enjoyed reading a recent blog post by my Human Resources colleagues about the characteristics we look for when interviewing potential YA team members. As the leader of the group responsible for program management and client delivery, I have the opportunity to see those characteristics at work during daily, client-facing and internal interactions throughout our… Read more »

YA Brings Best in Class Standards to Program Management Excellence

By : Janeen Coyle, Senior Vice President, PMO and Client Delivery

Marketing promotions are more complex than ever. Is your program management keeping pace? See what YA is doing. Here at YA, we manage more than 3,500 programs and 100 million consumer submissions each year. With that level of volume and activity, and with the increasingly complex, multi-channel dimension of promotions, YA maintains a sharp focus… Read more »

Fanatics for Details? That’s the YA Way!

By : Leone Hunter, Senior Vice President, Operations

Paying attention to all the details helps us keep our client’s promotions on track and meet marketing objectives. I talk to YA clients every day. While they work in different industries and rely on YA for different types of programs from rebates to enter to win to loyalty–they all want their promotions to succeed with… Read more »

The YA Contact Center Offers Seamless, Flexible and Scalable Consumer Support

By : Tina Baeyens, Director, YA Contact Center

Every year, we run literally thousands of promotions for major brands. In fact, more than 3,500 last year. What you might not be aware of is that when a consumer has questions about one of our clients programs, they reach out to the YA Contact Center for support. Best experience We’re managing multiple live programs… Read more »

Promotional Peace of Mind

By : Jeffrey Schaubschlager, Senior Vice President, Digital Services

YA’s technology and process are our “secret weapons” for seamless, flawless and worry-free promotions Relaxed, successful and feeling on top of the world: that’s how I want all our customers to be. When I meet with the marketing leadership of major brands and hear phrases like “you’re so easy to work with,” or “you’ve communicated… Read more »

How YA Delivers Flawless Client Promotions Every Time

By : Leone Hunter, PMP, SVP of Operations

A Self-Described “Process Queen” Shares How YA Keeps Client Promotions On Track, On Time and Expertly Executed I’ll admit it – they call me “Process Queen” around the office, and I’m pretty sure they mean it in a good way. From my perspective, it certainly is! I get a thrill from taking a project with… Read more »