O Canada! Expansion Reaps Benefits for YA Clients and Employees

By : Rena Gandham, Director, Human Resources

As I look back on the past year, the move and expansion of our Chatham-Kent Contact Center was transformational for our clients and our employees! There are so many amazing memories to reflect upon.  After all of the hard work, preparation and planning, seeing our team’s faces as they walked into their new workplace for… Read more »

We’re Growing!

By : Rena Gandham, Director, Human Resources

I’ve recently joined YA to lead our Canadian human resources team, and let me tell you, I couldn’t be happier to join an organization experiencing so much growth.  In fact, we recently announced that we are tripling the size of our office space in Chatham, Ontario and plan to nearly double the number of employees… Read more »

Integrated Consumer Support

By : Tina Baeyens, Sr. Director, Contact Center

You’ve planned an integrated promotional campaign, you’ve worked with the digital creative team to develop your web site and you’ve selected some terrific rewards. It seems like your promotional marketing program is ready to go, right? Wait a minute! Have you thought about consumer support? What will happen when participants have questions, need more information… Read more »

The Human Factor

By : Tina Baeyens, Senior Director, Contact Center

Digital technology has become the norm for the way we live our lives and do our work. At YA, the programs we create, led with technology, on behalf our clients helps them to acquire, retain and win back customers and communicate with their consumers, where they are. That means digital, mobile and social. Consumers want… Read more »

Real, Live Customer Conversations

By : Tina Baeyens, Director, Contact Center Operations

Nothing can replace the power of human interaction. In an age when most communication seems to be digital, engaging in one-on-one conversations is the kind of old-school/new-school touch that can move your brand experience from ho-hum to wow! Of course, everyone appreciates the speed and efficiency of a quick email or text, but here at… Read more »

The “Voice” of Your Brand: The YA Contact Center

By : Leone Hunter, Senior Vice President, Operations

YA’s leading the industry with Contact Center innovations that elevate every conversation into an extension of your brand experience. The team at YA is continuing to expand the ways we help our clients meet their marketing objectives, whether through the latest digital technology, the newest social channel or utilizing advanced analytics and data to measure… Read more »

Integrated Contact Center. What that Means, Why it Matters to our Clients and their Customers

By : Tina Baeyens, Director, Contact Center

YA’s Contact Center helps extend the voice and personality of our clients’ brands with operators who understand how to answer questions quickly and accurately When clients work with YA, one of the things that is special about our service is that we develop and execute programs from end-to-end. We help our clients develop the strategy,… Read more »