Consumers Love Samples and So Should Brands!

By : Tom Madden, Senior Vice President, Sales and Account Development

Samples are an important tool for marketers.  Why?  Consumers that try a product sample are more likely to buy that product in the future or even switch brands!  Ask consumers what they think, and almost unanimously they will tell you they love to try new products and experience previously unfamiliar brands risk-free with a product… Read more »

A New, Hassle-Free Approach to Product Sampling

By : Krista Forsberg, Vice President, Marketing

How many times in the last year were you offered a sample of a product? If you are like the majority of Americans, your answer is “not nearly enough.” According to a 2015 survey of more than 1,000 adult Americans commissioned by marketing promotions firm YA: More than half (53 percent) said they ended up… Read more »