Referral Programs Get the Job Done

By : Tom Madden, Senior Vice President, Sales and Account Development

YA gets referral marketing.  In fact, we manage millions of consumer referrals through our client’s programs every year.  Referrals are an excellent way for marketers to leverage the personal connections of their most loyal consumers. Why not turn satisfied consumers into your biggest advocates by offering encouragement, incentives and a simple way to spread the… Read more »

Making Referrals Work for You

By : Krista Forsberg, Vice President, Marketing

If you’ve ever checked out Yelp reviews to make dinner reservations at a restaurant or planned vacation travel, then you know all about the power of word-of-mouth referrals in today’s highly social marketplace. As a leader in the promotional marketing services industry, YA is focused on identifying, understanding and leveraging consumer trends for the programs… Read more »

Engage, Buy, Buy Again, Share

By : Tom Madden, Senior Vice President, Sales and Account Development

Our best practice involves using an initial promotional engagement program to identify brand fans and start a conversation Brand loyalty happens when customers become committed to your brand and make repeat purchases over time. Brands like loyal customers because they tend to consistently purchase products from their preferred brands, regardless of convenience or price. In… Read more »

Meet Your Best Sales Force: Satisfied Customers

By : Tom Madden, Senior Vice President, Sales and Account Development

How referral programs can help you acquire new customers and increase loyalty with your current customers Everyone loves to share. We live in a world where people frequently share their customer experiences and product reviews and opinions on their own social pages and social sites such as Yelp and Facebook. There is a great opportunity… Read more »

Turn Fans into Advocates

By : Chris Behrens, YA President and CEO

YA’s referral programs help you tap into the power of your own satisfied customers – and their social networks – to achieve an exponential growth in sales In these challenging economic times, businesses are increasingly forced to do more with less. Our clients tell us about how they need to optimize marketing budgets in an… Read more »