Five Best Practices for Rebate Success

Tom Madden, Senior Vice President, Sales and Account Development No doubt about it, rebates are as popular as ever. Recent research shows that 50 percent of consumers have taken advantage of rebates in the last year. Rebates drive action from consumers, like making a purchase at a specific store, buying a different model, purchasing sooner… Read more »

Durable loyalty: Manufacturers’ tap into relationship-building strategies

Andy Dickhausen Senior Account Director Even in industries that seem to have nothing in common, there are always strategies we can take from one type of marketing scenario and adapt for a completely different one. I worked for a number of years with clients whose businesses is frequent and transactional, such as banking credit and… Read more »

Getting the Most Out of Your Rebate Program

By : Tom Madden, Senior Vice President, Sales and Account Development

When was the last time you reviewed and enhanced your rebate program? If you’re doing things the way you’ve always done them (and getting the same results — or worse), then you might be in need of a “rebate refresh.” This is particularly true if your rebate forms rely on a printed, paper form your… Read more »

Rebates Deliver Results

By : Krista Forsberg, Vice President, Marketing

Rebates change consumer behaviors and offer opportunity for ongoing engagement Marketers seek to drive consumer behavior—through product trial, incenting repeat purchases and creating brand advocates to name a few. An effective and evolving promotional solution to meet those marketing objectives is rebates. Rebates have a high usage rate by consumers and are proven to change… Read more »

How to Get the Most from Your Next Rebate Offer

By : Krista Forsberg, Vice President, Marketing

Six best practices (and two bonuses) from the global leader in rebate promotions Here at YA, we’ve been developing and executing successful rebate programs for more than 40 years. Our clients have told us that our design, planning and execution process makes running rebate programs simple. But, while we make it look easy, behind-the-scenes our… Read more »

Knowing (and Following) Rebate Best Practices Lead to Success. Five Quick Tips for 2015

By : Tom Madden, Senior Vice President, Sales and Account Development

This is the season of holiday shopping! Did you know that more than 50% of consumers plan to take advantage of rebates this holiday season? In fact, holidays aside, 50% of consumers have taken advantage of rebates in the last year. What we find is that rebates incent consumer behaviors that marketers want: driving consumers… Read more »

The Snowball Effect

By : Jeffrey Schaubschlager, Senior Vice President, Digital Services

When I came to YA, I was excited to get onboard with an organization that had more than 40 years of industry experience, with a roster of more than 80 well-known brands and retailers who already like our work. And, we knew from our market study, clients wanted to do more with us. Talk about… Read more »

Digital Rebate Love

By : Leone Hunter, Senior Vice President, Operations

Back in the day, marketers hit upon the idea of rewarding customers for purchasing their product. It reinforced loyalty and allowed them to offer money-back, without giving across-the-board pricing discounts. You made a purchase, saved your proof of purchase, filled out a form, mailed it in and received a check in the mail. I had… Read more »