Managing Enter-to-Win Rules and Regulations

By : Kelley Gregory, Vice President, Legal

It’s every marketer’s nightmare: That great promotion you planned so carefully has suddenly run into a legal snafu, and angry consumers are talking trash about your brand. You ask yourself: What went wrong? There are a number of possible answers to that question, because the rules and regulations surrounding enter-to-win promotions can be very complex…. Read more »

Enter to Win: A Winning Solution

By : Tom Madden, Senior Vice President, Sales and Account Development

As the leader in promotional marketing, YA has been developing and executing successful enter-to-win promotions as a cornerstone of our business for more than 40 years. These promotions continue to deliver measurable results for our Fortune 500 clients today. The reason is simple: well-designed and executed enter-to-win programs are a great way to gain consumer… Read more »

Enter-to-Win Enters New Era

By : Krista Forsberg, Vice President, Marketing

YA’s recent consumer survey reveals just how popular these enter-to-win programs are with consumers. Everyone wants to win When was the last time you participated in an enter-to-win program? If you’re like most of the population, you have participated in a sweepstakes, game or contest in the last year. In fact, in a recent consumer… Read more »

Five ways to Win at Enter to Win

By : Krista Forsberg, Vice President, Marketing

Do your enter to win activities follow these best practice guidelines? Congratulations, you’re a winner! Those are words that everyone, everywhere, loves to hear!  Enter to win programs are a proven promotional marketing tool. I bet you can name more than a few sweepstakes, contests or games that your favorite brands use to engage their… Read more »

Winning Strategies for “Enter to Win” Programs

By : Leone Hunter, Senior Vice President of Operations

There are plenty of opportunities—and pitfalls—in the world of sweepstakes, contests and games. YA can help you plan and execute a promotion that meets your marketing objectives and delivers results How would you like to win a million dollars, a fantasy trip, a flat screen TV, a branded T-shirt, sports equipment or even beach gear?… Read more »