Durable loyalty: Manufacturers’ tap into relationship-building strategies

Andy Dickhausen Senior Account Director Even in industries that seem to have nothing in common, there are always strategies we can take from one type of marketing scenario and adapt for a completely different one. I worked for a number of years with clients whose businesses is frequent and transactional, such as banking credit and… Read more »

How to Create “Loyalty Love”

By : Tom Madden, Senior Vice President, Operations

These days, it seems that just about every brand has a loyalty program. Loyalty programs are recognized by smart marketers as effective ways to differentiate their brand and drive loyalty through repeat purchases or behaviors, while providing unique rewards or experiences to selected groups of loyal customers. These programs can keep you in close contact… Read more »

Ready, Set, Engage

By : Krista Forsberg, Vice President, Marketing

Imagine that you have just run a highly successful marketing promotion — whether it was a rebate, a sweepstakes or a sampling initiative. Now, in addition to exceeding your goals for the program, you also have a significant amount of consumer information from people who made a purchase, engaged in a brand promotion or tried… Read more »

Referral Programs Get the Job Done

By : Tom Madden, Senior Vice President, Sales and Account Development

YA gets referral marketing.  In fact, we manage millions of consumer referrals through our client’s programs every year.  Referrals are an excellent way for marketers to leverage the personal connections of their most loyal consumers. Why not turn satisfied consumers into your biggest advocates by offering encouragement, incentives and a simple way to spread the… Read more »

Consumers Love Samples and So Should Brands!

By : Tom Madden, Senior Vice President, Sales and Account Development

Samples are an important tool for marketers.  Why?  Consumers that try a product sample are more likely to buy that product in the future or even switch brands!  Ask consumers what they think, and almost unanimously they will tell you they love to try new products and experience previously unfamiliar brands risk-free with a product… Read more »

Managing Enter-to-Win Rules and Regulations

By : Kelley Gregory, Vice President, Legal

It’s every marketer’s nightmare: That great promotion you planned so carefully has suddenly run into a legal snafu, and angry consumers are talking trash about your brand. You ask yourself: What went wrong? There are a number of possible answers to that question, because the rules and regulations surrounding enter-to-win promotions can be very complex…. Read more »

Enter to Win: A Winning Solution

By : Tom Madden, Senior Vice President, Sales and Account Development

As the leader in promotional marketing, YA has been developing and executing successful enter-to-win promotions as a cornerstone of our business for more than 40 years. These promotions continue to deliver measurable results for our Fortune 500 clients today. The reason is simple: well-designed and executed enter-to-win programs are a great way to gain consumer… Read more »

Making Referrals Work for You

By : Krista Forsberg, Vice President, Marketing

If you’ve ever checked out Yelp reviews to make dinner reservations at a restaurant or planned vacation travel, then you know all about the power of word-of-mouth referrals in today’s highly social marketplace. As a leader in the promotional marketing services industry, YA is focused on identifying, understanding and leveraging consumer trends for the programs… Read more »

Getting the Most Out of Your Rebate Program

By : Tom Madden, Senior Vice President, Sales and Account Development

When was the last time you reviewed and enhanced your rebate program? If you’re doing things the way you’ve always done them (and getting the same results — or worse), then you might be in need of a “rebate refresh.” This is particularly true if your rebate forms rely on a printed, paper form your… Read more »

The Future of Promotions: Continuing Engagement

By : Tom Madden, Senior Vice President, Sales and Account Development

Imagine you’ve invested a significant amount of your marketing budget to acquire new customers and it was a huge success. The program was executed flawlessly from the in-market messaging, to your team and channel partner training, to the phenomenal customer responses. Your event exceeded the lofty sales goals. Now what? On to the next promotion?… Read more »