The fast and the focused: An academic tactic marketers are now embracing

Guest blogger: Joseph Redden, Associate Professor, Marketing, University of Minnesota We call them “silos” in business. They’re referred to as “ivory towers” in academia. But whatever you call them, ways of working that allow us to remain isolated in our own worlds prevent us from learning and growing by interacting with people whose jobs are… Read more »

Three things I learned about business while playing with Prince

Tony Mosley, Senior Project Manager (and original member of the New Power Generation) If you’re a current YA client, you probably know me as the manager on one or more of your promotional marketing projects. I’m hoping that when you think of me, you conjure up words like “effective,” “reliable” or “incredibly handsome.” (Okay, I’m… Read more »

Manufacturers – “Jumping” the Channel

Dan Ribolzi, Vice President, Sales, Manufacturing Vertical Manufacturers of every kind – automotive, pharmaceutical, appliances – face a similar challenge. They rely on a retailer or other channel partner to deliver their product to the end consumer. Although this is an important partnership, it leaves manufacturers lacking customer insights. Many struggle to know who their… Read more »

When we give back, everyone wins

Kristine Konrad, Promotion Coordinator Being a volunteer seems to have been hard-wired into my DNA. I’ve worked with my church. I’ve gone on international mission trips with Score International. Heck, I’ve even auctioned myself off as a date during “Date for Lunch,” with proceeds benefitting the Children’s Cancer Research Fund. Twin Cities’ Finest With this… Read more »

Ray of sunshine for gloomy QSR sales

Mark Shelley Vice President of QSR Business Development There’s no denying that news has been gloomy for those operating in the QSR casual dining space, as they’ve seen market share dwindle and sales decline. But in a recent survey of 1,000 U.S. adults, YA found some surprising data on the kinds of customers most likely… Read more »

Three mistakes even smart marketers are making when calculating ROMI

Tom Senn Vice President, Client Insights & Analytics If you think everyone loves the confidence that comes from a good, solid metric, think about how you feel when you step on the scale at the doctor’s office. You know you’ll soon be receiving accurate, incontrovertible data, but is it going to make you feel better… Read more »

Durable loyalty: Manufacturers’ tap into relationship-building strategies

Andy Dickhausen Senior Account Director Even in industries that seem to have nothing in common, there are always strategies we can take from one type of marketing scenario and adapt for a completely different one. I worked for a number of years with clients whose businesses is frequent and transactional, such as banking credit and… Read more »