We’re Expanding!

By : Chris Behrens, President and CEO

I’m excited to share the news of YA’s expansion in Chatham-Kent, Ontario! For years, our Chatham-Kent office has been a critical location for our business, housing our highly professional contact center team.  We realize the quality of talent in Chatham-Kent and the surrounding area and we’re confident we will effectively expand our business to meet… Read more »

Road Map to Excellence: Start with Marketing Objectives

By : Janeen Coyle, Senior Vice President, Program Management Office and Client Delivery

At YA, our proven, best practice approach to promotion design is grounded in our vertical market expertise and over 40 years of promotion development for some of the most beloved brands. And it is supported by a flexible yet disciplined implementation process. The first step in bringing any promotion to life is understanding as much… Read more »

Integrated Consumer Support

By : Tina Baeyens, Sr. Director, Contact Center

You’ve planned an integrated promotional campaign, you’ve worked with the digital creative team to develop your web site and you’ve selected some terrific rewards. It seems like your promotional marketing program is ready to go, right? Wait a minute! Have you thought about consumer support? What will happen when participants have questions, need more information… Read more »

Rocket Fuel for Your Next Marketing Promotion

By : Tom Senn, Vice President, Client Insights and Analytics

Using data has gone from an up-and-coming trend to a critical piece of marketing execution. Marketers are capturing and using data to understand their consumers, track program performance, and design or improve the next promotion. The rise of digital channels has led to an explosion of places to capture data. That said, this proliferation of… Read more »

Been There, Doing That…

By : Chris Behrens, President and CEO

After my last blog discussing what I hear from clients about their requirements and why they work with YA, I wanted to take some time to look at the way those great ideas play out with our acclaimed, thought-leading efforts for generating flawless execution for every program we run. What YA brings to the table… Read more »

Managing Enter-to-Win Rules and Regulations

By : Kelley Gregory, Vice President, Legal

It’s every marketer’s nightmare: That great promotion you planned so carefully has suddenly run into a legal snafu, and angry consumers are talking trash about your brand. You ask yourself: What went wrong? There are a number of possible answers to that question, because the rules and regulations surrounding enter-to-win promotions can be very complex…. Read more »

Enter to Win: A Winning Solution

By : Tom Madden, Senior Vice President, Sales and Account Development

As the leader in promotional marketing, YA has been developing and executing successful enter-to-win promotions as a cornerstone of our business for more than 40 years. These promotions continue to deliver measurable results for our Fortune 500 clients today. The reason is simple: well-designed and executed enter-to-win programs are a great way to gain consumer… Read more »

We’re Transforming: YA Profile in Minnesota Business Magazine

By : Chris Behrens, President and CEO

At YA, we’re continually pushing the boundaries of digital innovation and best in class client service. During the past three years, our team has been laser-focused on transforming our business and capabilities. We’ve enhanced our digital product solutions and strengthened our team. Just one year ago, we rebranded to YA and relocated to downtown Minneapolis…. Read more »

Our Client-Centric Approach

By : Krista Forsberg, Vice President, Marketing

At YA, we pride ourselves on being client-centric, and we believe capturing client feedback is critical to our organizational success. To that end, we complete an annual client market study to gain insights, better understand how we are meeting client needs, and then execute a prioritized action plan to ensure we meet these needs. The… Read more »

Managing the Micro-Moments

By : Janeen Coyle, Senior Vice President, Program Management Office and Client Delivery

I enjoyed reading a recent blog post by my Human Resources colleagues about the characteristics we look for when interviewing potential YA team members. As the leader of the group responsible for program management and client delivery, I have the opportunity to see those characteristics at work during daily, client-facing and internal interactions throughout our… Read more »