Building a Strong Team the YA Way

By : Janet Fahey, Vice President, Human Resources and Shannon Senna, Senior Manager, Human Resources

One of the core responsibilities of our Human Resources team at YA is organization structure and culture alignment with the strategic plan.  This is an important (and exciting!) part of our job and we are laser focused on making a positive and lasting impression on a new hire. The journey starts when a new employee… Read more »

How to Create “Loyalty Love”

By : Tom Madden, Senior Vice President, Operations

These days, it seems that just about every brand has a loyalty program. Loyalty programs are recognized by smart marketers as effective ways to differentiate their brand and drive loyalty through repeat purchases or behaviors, while providing unique rewards or experiences to selected groups of loyal customers. These programs can keep you in close contact… Read more »

Take Time for Gratitude

By : Chris Behrens, President and CEO

At this time of year, it’s a good idea to take some time being grateful for the blessings in our lives. Here at YA, we are appreciative with gratitude and thanks. On the business front, we’re experiencing three wonderful things: growth, growth and more growth. We’ve had a 30 percent increase in revenue this year,… Read more »

Eight Steps to Insightful Reporting, Part II

By : Tom Senn, Vice President, Client Insights and Analytics

Last week, I shared the first four steps in YA’s approach to best-in-class reporting and analytics: 1) understand marketing objectives, 2) define the target audience, 3) design strong metrics and KPIs, and 4) show the big picture first. This week, I’ll be covering steps 5 through 8 of our reporting process. Step 5: Use supportive… Read more »

Eight Steps to Insightful Reporting, Part I

By : Tom Senn, Vice President, Client Insights and Analytics

At YA, we believe that good reporting doesn’t just happen — it has to be carefully planned to ensure that the data delivers meaningful, actionable information to our clients. To that end, we have a team of insight-driven experts who make sure that every report we deliver helps our clients gain a deeper understanding of… Read more »

Ready, Set, Engage

By : Krista Forsberg, Vice President, Marketing

Imagine that you have just run a highly successful marketing promotion — whether it was a rebate, a sweepstakes or a sampling initiative. Now, in addition to exceeding your goals for the program, you also have a significant amount of consumer information from people who made a purchase, engaged in a brand promotion or tried… Read more »

Cool, Confident and Worry-Free

By : Krista Forsberg, Vice President, Marketing

Our clients are smart marketers — they are masters at creating and managing brands by effectively using all the marketing tools at their disposal to engage consumers, drive sales and increase loyalty. But, what we find is that our clients appreciate — and depend on — YA’s deep understanding of the legal requirements that come… Read more »

Referral Programs Get the Job Done

By : Tom Madden, Senior Vice President, Sales and Account Development

YA gets referral marketing.  In fact, we manage millions of consumer referrals through our client’s programs every year.  Referrals are an excellent way for marketers to leverage the personal connections of their most loyal consumers. Why not turn satisfied consumers into your biggest advocates by offering encouragement, incentives and a simple way to spread the… Read more »

Consumers Love Samples and So Should Brands!

By : Tom Madden, Senior Vice President, Sales and Account Development

Samples are an important tool for marketers.  Why?  Consumers that try a product sample are more likely to buy that product in the future or even switch brands!  Ask consumers what they think, and almost unanimously they will tell you they love to try new products and experience previously unfamiliar brands risk-free with a product… Read more »

We’re Growing!

By : Rena Gandham, Director, Human Resources

I’ve recently joined YA to lead our Canadian human resources team, and let me tell you, I couldn’t be happier to join an organization experiencing so much growth.  In fact, we recently announced that we are tripling the size of our office space in Chatham, Ontario and plan to nearly double the number of employees… Read more »