Minneapolis in the spotlight: What’s happening downtown?

Chris Behrens, President and CEO   In the nearly three years since YA has moved from Norwood Young America in greater Minnesota[ to the Lumber Exchange Building in the heart of downtown Minneapolis, we’ve experienced a growth trajectory unlike any our company has seen before. At the same time, the downtown area itself has been undergoing… Read more »

It was a “super” time!

Lee Reed, Senior Digital Project Manager We Minnesotans are finally beginning to wind down from the excitement of the Super Bowl. Since YA’s headquarters is right in downtown Minneapolis, we had a front row seat to a lot of the excitement. And even though we’re glad to have our parking spaces back, we all agree… Read more »

It’s always a good time for a rebate (even on Valentine’s Day)

Chris Behrens, President and CEO I can tell you from personal experience that remembering Valentine’s Day is just one of the many secrets to relationship success. When it pertains to my wife, Kathy, the real secret for me is not forgetting Valentine’s Day. (And yes, I’ve already called the florist and made dinner reservations for… Read more »

Three ways to make sure your rebates and promotions are fraud-protected

Kevin Palmstein, Mobile/Web Application Product Management Leader Data breaches. Hacks. Business disruptions. Criminal activity has definitely taken a big shift to move from dark alleys to computer servers. These crafty criminals will do their best to take advantage of your rebate or promotion, too. And they’re so good at what they do, you may not… Read more »

How promotional data can strengthen customer relationships

Kevin Palmstein, Mobile/Web Application Product Management Leader We’re in the business of creating smart, responsive promotions that help you reach your marketing objectives. And as successful as we are at doing that, we understand that promotions are only the beginning. Those first-step communications are a perfect entry point for deeper relationships with your loyal customers…. Read more »

Curating choice: how smart marketers help consumers decide

Kevin Palmstein, Mobile/Web Application Product Management Leader When designing promotional marketing campaigns, there are some areas in which too much of a good thing is just about right. You can never be too fast, too creative or too accurate. In the area of choice, however, you need to aim for just the right balance. While… Read more »