“Brave Marketers” at the 2018 ANA Brand Activation Conference

Dan Ribolzi, Vice President of Sales, Manufacturing Vertical #ANAActivate Industry conferences are a great chance to step away from the day-to-day office routine and gain a different perspective. I recently attended the ANA Brand Activation Conference in Chicago, and I found inspiration after listening to the amazing speakers who shared their stories. The one word… Read more »

Congrats on that promotion!

Chris Behrens, President and CEO We’ve got a team that can’t be beat. I know you must suspect that I’m somewhat biased in that opinion, but a quick glance at the bios of our most recently promoted associates is my strongest evidence. These are folks who work hard, keep the customer top-of-mind and understand that… Read more »

Laugh. Learn. Repeat: A fresh way to introduce corporate values

Cathy Landman, Chief Legal Officer and Senior Vice President, Human Resources   Sometimes, you need to have a good laugh to make a serious point. That’s why YA’s leadership rolled out our newly refreshed values in the longest running satirical comedy theater in the United States, and then conducted a repeat performance for our Canadian… Read more »

The value of an inclusive work environment

  Mark Allen, Senior Vice President, Marketing When YA moved from Norwood Young America, Minnesota, to downtown Minneapolis in 2015, we fully embraced the life and pace of a bustling metropolis. Being in this convergence of talent and energy has enabled our organization to attract and retain key talent and to build strong, supportive teams…. Read more »

Yes, it’s time: What I learned while leaping into the Cloud

Chris Behrens, President and CEO I always learn something important when I attend a conference. Of course, there’s plenty of new information to be gained when I’m sitting in the audience as a participant. But even when I’m one of the presenters, I always walk away with fresh insights on the topic at hand. Hearing… Read more »

What’s up for St. Pat’s? Our survey found out

Chris Behrens, President and CEP There’s a great saying about all the festivities that take place every year on March 17: On St. Patrick’s Day, everyone you meet is either Irish … or wishes they were. Here at YA, we’ve got a curiosity about everything consumers are thinking, feeling, planning and doing, no matter what… Read more »

It’s time for mobile carriers to revolutionize their promotional spending

Dennis Armbruster, Chief Revenue Officer There are several industries making serious inroads toward a step-change in the world of promotions. Instead of being content with the traditional “one and done” approach to rebates, enter-to-win and refer-a-friend activities, they’re looking at ways to leverage interactions from one promotional interaction to drive “next best action” through additional… Read more »

Spread the word: Brands jump on referral bandwagon

Kevin Palmstein, Mobile/Web Application Product Management Leader We’re more connected to our social networks than ever before. We’ve built up large circles of “friends” (even if they’re purely digital connections) and we love to stay in touch with them. So it makes sense that referral programs, powered by new technology and ready for mobile, are… Read more »