Three mistakes even smart marketers are making when calculating ROMI

Tom Senn Vice President, Client Insights & Analytics If you think everyone loves the confidence that comes from a good, solid metric, think about how you feel when you step on the scale at the doctor’s office. You know you’ll soon be receiving accurate, incontrovertible data, but is it going to make you feel better… Read more »

Durable loyalty: Manufacturers’ tap into relationship-building strategies

Andy Dickhausen Senior Account Director Even in industries that seem to have nothing in common, there are always strategies we can take from one type of marketing scenario and adapt for a completely different one. I worked for a number of years with clients whose businesses is frequent and transactional, such as banking credit and… Read more »

YA’s new Sr. VP of Marketing, Mark Allen, discusses next-level data insight

YA welcomes our new Senior Vice President of Marketing, Mark Allen, who discusses how we’re delivering next-level data insights (128) Happy to be here Senior Vice President of Marketing Mark Allen Moving to Minneapolis in January is not a proposition for the faint-of-heart, especially not for someone who, like me has had his blood thinned… Read more »

Four Steps to Flawless Execution

By : Tom Madden, Senior Vice President, Operations

Our goal at YA is to create extraordinary consumer experiences that translate into positive returns on our clients’ marketing investments. We follow an organization-wide process that keeps us on time and on budget with all our client programs. No matter what type of program is being executed, our team follows four clear steps to ensure… Read more »

What a Year!

By : Chris Behrens, President and CEO

Which do you think I’m happier about – YA’s year-over-year growth of 30 percent, or the Chicago Cubs winning the World Series? Of course, it’s YA’s incredible performance, but I’ll have to admit that the performance of my Cubbies is a close second! (Not really…as president and CEO, I had to say it!) As I… Read more »

O Canada! Expansion Reaps Benefits for YA Clients and Employees

By : Rena Gandham, Director, Human Resources

As I look back on the past year, the move and expansion of our Chatham-Kent Contact Center was transformational for our clients and our employees! There are so many amazing memories to reflect upon.  After all of the hard work, preparation and planning, seeing our team’s faces as they walked into their new workplace for… Read more »

YA Strategic Planning Sets Path for Our and Our Clients’ Success

By : Chris Behrens, President and CEO

As YA enters its fourth year under my leadership, I’m proud of all we’ve accomplished together in such a short time. One of the keys to our success has been our strategic planning process. It serves as a strong foundation and guiding light that allows our team to align around key priorities to meet client… Read more »