Take Time for Gratitude

By : Chris Behrens, President and CEO

At this time of year, it’s a good idea to take some time being grateful for the blessings in our lives. Here at YA, we are appreciative with gratitude and thanks. On the business front, we’re experiencing three wonderful things: growth, growth and more growth. We’ve had a 30 percent increase in revenue this year,… Read more »

Eight Steps to Insightful Reporting, Part II

By : Tom Senn, Vice President, Client Insights and Analytics

Last week, I shared the first four steps in YA’s approach to best-in-class reporting and analytics: 1) understand marketing objectives, 2) define the target audience, 3) design strong metrics and KPIs, and 4) show the big picture first. This week, I’ll be covering steps 5 through 8 of our reporting process. Step 5: Use supportive… Read more »

Eight Steps to Insightful Reporting, Part I

By : Tom Senn, Vice President, Client Insights and Analytics

At YA, we believe that good reporting doesn’t just happen — it has to be carefully planned to ensure that the data delivers meaningful, actionable information to our clients. To that end, we have a team of insight-driven experts who make sure that every report we deliver helps our clients gain a deeper understanding of… Read more »

Ready, Set, Engage

By : Krista Forsberg, Vice President, Marketing

Imagine that you have just run a highly successful marketing promotion — whether it was a rebate, a sweepstakes or a sampling initiative. Now, in addition to exceeding your goals for the program, you also have a significant amount of consumer information from people who made a purchase, engaged in a brand promotion or tried… Read more »

Cool, Confident and Worry-Free

By : Krista Forsberg, Vice President, Marketing

Our clients are smart marketers — they are masters at creating and managing brands by effectively using all the marketing tools at their disposal to engage consumers, drive sales and increase loyalty. But, what we find is that our clients appreciate — and depend on — YA’s deep understanding of the legal requirements that come… Read more »

Referral Programs Get the Job Done

By : Tom Madden, Senior Vice President, Sales and Account Development

YA gets referral marketing.  In fact, we manage millions of consumer referrals through our client’s programs every year.  Referrals are an excellent way for marketers to leverage the personal connections of their most loyal consumers. Why not turn satisfied consumers into your biggest advocates by offering encouragement, incentives and a simple way to spread the… Read more »

Consumers Love Samples and So Should Brands!

By : Tom Madden, Senior Vice President, Sales and Account Development

Samples are an important tool for marketers.  Why?  Consumers that try a product sample are more likely to buy that product in the future or even switch brands!  Ask consumers what they think, and almost unanimously they will tell you they love to try new products and experience previously unfamiliar brands risk-free with a product… Read more »

We’re Growing!

By : Rena Gandham, Director, Human Resources

I’ve recently joined YA to lead our Canadian human resources team, and let me tell you, I couldn’t be happier to join an organization experiencing so much growth.  In fact, we recently announced that we are tripling the size of our office space in Chatham, Ontario and plan to nearly double the number of employees… Read more »

YA’s Vision and Mission: Our Guiding Light

By : Chris Behrens, President and CEO

The marketplace and client business needs evolve and change, but the most important things stand the test of time. As I look back on what we’ve accomplished at YA since our business transformation began, I’m proud to note that our original vision and mission, crafted when I first came on board, are still in place… Read more »

See the YA Team this Fall at Industry Events

By : Krista Forsberg, Vice President, Marketing

At YA, as we look to autumn, we’re gearing up to participate in a number of industry events.  We find value in attending these conferences because they provide us with unique opportunities to connect face-to-face with our current clients, meet potential new clients and hear the latest on what other marketers are doing to help… Read more »