Four Steps to Flawless Execution

By : Tom Madden, Senior Vice President, Operations

Our goal at YA is to create extraordinary consumer experiences that translate into positive returns on our clients’ marketing investments. We follow an organization-wide process that keeps us on time and on budget with all our client programs. No matter what type of program is being executed, our team follows four clear steps to ensure… Read more »

What a Year!

By : Chris Behrens, President and CEO

Which do you think I’m happier about – YA’s year-over-year growth of 30 percent, or the Chicago Cubs winning the World Series? Of course, it’s YA’s incredible performance, but I’ll have to admit that the performance of my Cubbies is a close second! (Not really…as president and CEO, I had to say it!) As I… Read more »

O Canada! Expansion Reaps Benefits for YA Clients and Employees

By : Rena Gandham, Director, Human Resources

As I look back on the past year, the move and expansion of our Chatham-Kent Contact Center was transformational for our clients and our employees! There are so many amazing memories to reflect upon.  After all of the hard work, preparation and planning, seeing our team’s faces as they walked into their new workplace for… Read more »

YA Strategic Planning Sets Path for Our and Our Clients’ Success

By : Chris Behrens, President and CEO

As YA enters its fourth year under my leadership, I’m proud of all we’ve accomplished together in such a short time. One of the keys to our success has been our strategic planning process. It serves as a strong foundation and guiding light that allows our team to align around key priorities to meet client… Read more »

Building a Strong Team the YA Way

By : Janet Fahey, Vice President, Human Resources and Shannon Senna, Senior Manager, Human Resources

One of the core responsibilities of our Human Resources team at YA is organization structure and culture alignment with the strategic plan.  This is an important (and exciting!) part of our job and we are laser focused on making a positive and lasting impression on a new hire. The journey starts when a new employee… Read more »

How to Create “Loyalty Love”

By : Tom Madden, Senior Vice President, Operations

These days, it seems that just about every brand has a loyalty program. Loyalty programs are recognized by smart marketers as effective ways to differentiate their brand and drive loyalty through repeat purchases or behaviors, while providing unique rewards or experiences to selected groups of loyal customers. These programs can keep you in close contact… Read more »

Take Time for Gratitude

By : Chris Behrens, President and CEO

At this time of year, it’s a good idea to take some time being grateful for the blessings in our lives. Here at YA, we are appreciative with gratitude and thanks. On the business front, we’re experiencing three wonderful things: growth, growth and more growth. We’ve had a 30 percent increase in revenue this year,… Read more »

Eight Steps to Insightful Reporting, Part II

By : Tom Senn, Vice President, Client Insights and Analytics

Last week, I shared the first four steps in YA’s approach to best-in-class reporting and analytics: 1) understand marketing objectives, 2) define the target audience, 3) design strong metrics and KPIs, and 4) show the big picture first. This week, I’ll be covering steps 5 through 8 of our reporting process. Step 5: Use supportive… Read more »

Eight Steps to Insightful Reporting, Part I

By : Tom Senn, Vice President, Client Insights and Analytics

At YA, we believe that good reporting doesn’t just happen — it has to be carefully planned to ensure that the data delivers meaningful, actionable information to our clients. To that end, we have a team of insight-driven experts who make sure that every report we deliver helps our clients gain a deeper understanding of… Read more »

Ready, Set, Engage

By : Krista Forsberg, Vice President, Marketing

Imagine that you have just run a highly successful marketing promotion — whether it was a rebate, a sweepstakes or a sampling initiative. Now, in addition to exceeding your goals for the program, you also have a significant amount of consumer information from people who made a purchase, engaged in a brand promotion or tried… Read more »