Doing More and Delivering Results

By : Chris Behrens, President and CEO

Time-strapped and budget-conscious clients turn to YA for their streamlined processes and proven ROI I spend quite a bit of time traveling around the U.S. meeting and talking to YA’s clients. No matter what business they’re in, it seems they’re all experiencing a similar workplace climate. The economy may be picking up, but there is… Read more »

Rebates Deliver Results

By : Krista Forsberg, Vice President, Marketing

Rebates change consumer behaviors and offer opportunity for ongoing engagement Marketers seek to drive consumer behavior—through product trial, incenting repeat purchases and creating brand advocates to name a few. An effective and evolving promotional solution to meet those marketing objectives is rebates. Rebates have a high usage rate by consumers and are proven to change… Read more »

Meet Your Best Sales Force: Satisfied Customers

By : Tom Madden, Senior Vice President, Sales and Account Development

How referral programs can help you acquire new customers and increase loyalty with your current customers Everyone loves to share. We live in a world where people frequently share their customer experiences and product reviews and opinions on their own social pages and social sites such as Yelp and Facebook. There is a great opportunity… Read more »

Winning Strategies for “Enter to Win” Programs

By : Leone Hunter, Senior Vice President of Operations

There are plenty of opportunities—and pitfalls—in the world of sweepstakes, contests and games. YA can help you plan and execute a promotion that meets your marketing objectives and delivers results How would you like to win a million dollars, a fantasy trip, a flat screen TV, a branded T-shirt, sports equipment or even beach gear?… Read more »

Importance of Industry Involvement

By : Chris Behrens, President and CEO

The more I give back to industry organizations, the more I receive in wisdom, insight and new connections When my peers in the marketing services industry asked me to provide thought leadership for some flagship industry organizations, I welcomed the opportunity. Throughout my career, I’ve found that any volunteer effort always seems to “pay me… Read more »

Knowing the Law Leads to Promotional Success

By : Kelley Gregory, Vice President, Legal

YA’s In-House Legal Expert Navigates the Legal In’s and Out’s of Promotional Marketing The last thing any client wants with a promotion is to run into an unexpected problem that results in consumer frustration or negative press. Legal considerations are an area that can be easily overlooked in promotion planning if you don’t have an… Read more »

The YA Contact Center Offers Seamless, Flexible and Scalable Consumer Support

By : Tina Baeyens, Director, YA Contact Center

Every year, we run literally thousands of promotions for major brands. In fact, more than 3,500 last year. What you might not be aware of is that when a consumer has questions about one of our clients programs, they reach out to the YA Contact Center for support. Best experience We’re managing multiple live programs… Read more »

How to Get the Most from Your Next Rebate Offer

By : Krista Forsberg, Vice President, Marketing

Six best practices (and two bonuses) from the global leader in rebate promotions Here at YA, we’ve been developing and executing successful rebate programs for more than 40 years. Our clients have told us that our design, planning and execution process makes running rebate programs simple. But, while we make it look easy, behind-the-scenes our… Read more »

Promotional Peace of Mind

By : Jeffrey Schaubschlager, Senior Vice President, Digital Services

YA’s technology and process are our “secret weapons” for seamless, flawless and worry-free promotions Relaxed, successful and feeling on top of the world: that’s how I want all our customers to be. When I meet with the marketing leadership of major brands and hear phrases like “you’re so easy to work with,” or “you’ve communicated… Read more »

Want to Look Like a Promotions Hero?

By : Cletis Hoffer, Vice President Payment Services

Our clients are under more pressure than ever to justify their marketing spends…and we can help prove the success Our clients often tell us that they are challenged to do more with less. Budgets aren’t growing by leaps and bounds. Marketers need to keep up-to-date on the ever-changing omni-channel digital marketing landscape—while acquiring new customers;… Read more »