Digital Rebate Love

By : Leone Hunter, Senior Vice President, Operations

Back in the day, marketers hit upon the idea of rewarding customers for purchasing their product. It reinforced loyalty and allowed them to offer money-back, without giving across-the-board pricing discounts. You made a purchase, saved your proof of purchase, filled out a form, mailed it in and received a check in the mail. I had… Read more »


By : Chris Behrens, President and CEO

When I asked our employees to send me a brief message about what they’re most thankful for this year, I received an immediate reply from one YA-er: “Thanks for the opportunity to show people who we really are.” She’s right of course, because we have a team that’s worth getting to know a little bit… Read more »

Our Mission, Your Objectives

By : Krista Forsberg, Vice President, Marketing

One of the things I love about working at YA is that everyone here really “gets it,” which, means every person on the team has a very clear picture of how we help clients with our promotional solutions. Simply, we help clients engage and incent their customers to buy, buy more and spread the word…. Read more »

Promotional Marketing Trends: What They Mean for Your Business

By : Chris Behrens, President and CEO, Young America

As we’re meeting with clients and planning for the upcoming year, we’re having lots of conversations about business and marketing objectives, priorities and goal setting. As part of this process, we’re also sharing our company’s updated industry overview which provides our team with information that bolsters our understanding of marketplace trends and how they impact… Read more »

We Hear You

By : Tom Madden, Senior Vice President, Sales and Account Development, Young America

The marketing and business landscape is challenging! Increased and changing competition, proliferation of communication channels and evolving consumer trends. Some days, as a marketer, it may seem like the only constant is change. Our team is constantly monitoring trends, assessing how these impact clients and their promotional programs and learning from the multitude of client… Read more »

How YA Delivers Flawless Client Promotions Every Time

By : Leone Hunter, PMP, SVP of Operations

A Self-Described “Process Queen” Shares How YA Keeps Client Promotions On Track, On Time and Expertly Executed I’ll admit it – they call me “Process Queen” around the office, and I’m pretty sure they mean it in a good way. From my perspective, it certainly is! I get a thrill from taking a project with… Read more »

Turn Fans into Advocates

By : Chris Behrens, YA President and CEO

YA’s referral programs help you tap into the power of your own satisfied customers – and their social networks – to achieve an exponential growth in sales In these challenging economic times, businesses are increasingly forced to do more with less. Our clients tell us about how they need to optimize marketing budgets in an… Read more »

YA’s Client-Focused Product Plan

By : Chris Behrens, YA President and CEO

We’re focused on creating products and marketing solutions that meet our client’s needs I enjoy meeting with clients and hearing about their business’ unique issues and challenges. Whether it’s a client who has worked with YA for many of the 40+ years we’ve been in business, or if it’s someone hearing our story for the… Read more »

Active Listening: How YA is capturing and acting on client feedback from our annual market study

By : Chris Behrens, President and CEO, YA

Intentional listening is a vital skill for any businessperson to have, especially when it comes to understanding customers’ unique needs and challenges. In today’s hyper-competitive marketing environment, every organization must cultivate the skill of listening carefully to customers and interpreting their needs, and acting with purpose to help them achieve their objectives. That’s why, here… Read more »

Leverage and Transform

By : Chris Behrens, President and CEO, YA

Welcome to our newly refreshed web space, and the first-ever posting in our company blog series. Our blog will be a place to find new information and valuable thought starters for your own organization. I’ve been a member of the YA team for over a year now, and it’s been an incredible journey of learning… Read more »