Knowing the Law Leads to Promotional Success

By : Kelley Gregory, Vice President, Legal

YA’s In-House Legal Expert Navigates the Legal In’s and Out’s of Promotional Marketing The last thing any client wants with a promotion is to run into an unexpected problem that results in consumer frustration or negative press. Legal considerations are an area that can be easily overlooked in promotion planning if you don’t have an… Read more »

The YA Contact Center Offers Seamless, Flexible and Scalable Consumer Support

By : Tina Baeyens, Director, YA Contact Center

Every year, we run literally thousands of promotions for major brands. In fact, more than 3,500 last year. What you might not be aware of is that when a consumer has questions about one of our clients programs, they reach out to the YA Contact Center for support. Best experience We’re managing multiple live programs… Read more »

How to Get the Most from Your Next Rebate Offer

By : Krista Forsberg, Vice President, Marketing

Six best practices (and two bonuses) from the global leader in rebate promotions Here at YA, we’ve been developing and executing successful rebate programs for more than 40 years. Our clients have told us that our design, planning and execution process makes running rebate programs simple. But, while we make it look easy, behind-the-scenes our… Read more »

Promotional Peace of Mind

By : Jeffrey Schaubschlager, Senior Vice President, Digital Services

YA’s technology and process are our “secret weapons” for seamless, flawless and worry-free promotions Relaxed, successful and feeling on top of the world: that’s how I want all our customers to be. When I meet with the marketing leadership of major brands and hear phrases like “you’re so easy to work with,” or “you’ve communicated… Read more »

Want to Look Like a Promotions Hero?

By : Cletis Hoffer, Vice President Payment Services

Our clients are under more pressure than ever to justify their marketing spends…and we can help prove the success Our clients often tell us that they are challenged to do more with less. Budgets aren’t growing by leaps and bounds. Marketers need to keep up-to-date on the ever-changing omni-channel digital marketing landscape—while acquiring new customers;… Read more »

Oh, What a Year!

By : Chris Behrens, President and CEO

There I was, tucked away in a heated “shack” in the middle of frozen-over Lake Waconia, counting up the tally of my first-ever foray into ice fishing. It was February, 2014, and I knew that my YA colleagues were watching to see just how the “new guy” from Chicago would handle himself during this iconic… Read more »

Existing + New Talent = Powerful YA Team

By : Janet Fahey, Vice President, Human Resources

Combining the perfect blend of industry expertise and new talent has been a major factor in YA’s successful growth I’ve been a proud member of Young America for 20 years, and it’s been so much fun to see our team evolve and change to meet the demands of the ever-changing promotional marketing services industry. We… Read more »

Knowing (and Following) Rebate Best Practices Lead to Success. Five Quick Tips for 2015

By : Tom Madden, Senior Vice President, Sales and Account Development

This is the season of holiday shopping! Did you know that more than 50% of consumers plan to take advantage of rebates this holiday season? In fact, holidays aside, 50% of consumers have taken advantage of rebates in the last year. What we find is that rebates incent consumer behaviors that marketers want: driving consumers… Read more »

The Snowball Effect

By : Jeffrey Schaubschlager, Senior Vice President, Digital Services

When I came to YA, I was excited to get onboard with an organization that had more than 40 years of industry experience, with a roster of more than 80 well-known brands and retailers who already like our work. And, we knew from our market study, clients wanted to do more with us. Talk about… Read more »

Digital Rebate Love

By : Leone Hunter, Senior Vice President, Operations

Back in the day, marketers hit upon the idea of rewarding customers for purchasing their product. It reinforced loyalty and allowed them to offer money-back, without giving across-the-board pricing discounts. You made a purchase, saved your proof of purchase, filled out a form, mailed it in and received a check in the mail. I had… Read more »