Protecting your Promotions from Fraud

By : Leone Hunter, Senior Vice President, Operations

If you want rock-solid fraud prevention for your promotions, you’ll need great processes and systems. One of the reasons clients work with YA is our ability to help create and manage promotional programs that create great customer experiences—programs that incent key customer behaviors and reward the right people with the right rewards. Central to that… Read more »

Intelligent Decision Making with YA

By : Jeffrey Schaubschlager, Senior Vice President, Digital Services

We’re refining tools to help our clients get the most out of their marketing budgets Here at YA, we’re always working on solutions to help our clients make intelligent decisions about their promotional marketing efforts. Not only do we have great tools to support back-end program analysis, but we’re also refining our predictive approach that… Read more »

Mark Your Calendars!

By : Chris Behrens, President and CEO

Look for YA on a nametag near you at one of these industry conferences this fall. We’re looking forward to attending a number of industry events this fall. For our team it’s a time to connect with current clients and potential clients. Additionally, it’s a time for us to engage with promotional marketing industry leaders… Read more »


By : Tom Madden, Senior Vice President, Sales and Account Development

Busy clients appreciate partners who make their life easier and their promotions more effective. Our clients are busy, face high internal and external expectations and are looking to YA to ensure their programs are a success. Challenges I hear from clients are: the need to do more with steady budgets; continued pressures that come with… Read more »

This Summer’s Blockbuster Cameo Appearance

Who is that GenD-er appearing at the 13- and 47-second mark in the latest DMA video? It’s none other than YA’s President and CEO Chris Behrens. If you’re going to be a leader in the digital revolution, you’re going to need a killer anthem. That’s the philosophy behind DMA’s new “GenD anthem” video, which includes… Read more »

Attitude and Aptitude is Key to Our Culture

By : Janet Fahey, Vice President, Human Resources

Our engaged employees don’t just work smarter—they have more fun, too. One of the best parts of my job is when I get a chance to interview a candidate who turns out to be a perfect fit for YA. We look for a number of qualities in successful applicants, but two key factors are aptitude… Read more »

Integrated Contact Center. What that Means, Why it Matters to our Clients and their Customers

By : Tina Baeyens, Director, Contact Center

YA’s Contact Center helps extend the voice and personality of our clients’ brands with operators who understand how to answer questions quickly and accurately When clients work with YA, one of the things that is special about our service is that we develop and execute programs from end-to-end. We help our clients develop the strategy,… Read more »

Three Mistakes that Can Spell Trouble for Your Promotion

By : Kelley Gregory, Vice President, Legal

YA’s Legal Expert Offers Insights into Common Promotion Mistakes and How to Avoid Them When a promotion is going well, everything seems so simple – consumers are happy, clients are pleased, and marketing objectives are met. But overlooking important legal standards can create problems and impact your brand’s reputation. When consulting with YA clients, our… Read more »

Fast and Flexible

By : Jeffrey Schaubschlager, Senior Vice President, Digital Services

How YA delivers immediate and flexible digital rewards that help you meet your marketing objectives … plus some future trends you’ll want to consider Remember rebate forms? And cutting off UPC codes? Remember stamps and envelopes? These days, very few of us have the attention span or the spare time to devote to any process… Read more »

Seven Tips for Selecting the Right Reward

By : Cletis Hoffer, Vice President, Payment Services

The right reward, in the right format, delivered at the right time – at YA, we understand how to put plenty of excitement into your rebate promotion. All of us on the YA team have a passion for what we do, but I have to tell you that I think my job is certainly the… Read more »