Five ways to Win at Enter to Win

By : Krista Forsberg, Vice President, Marketing

Do your enter to win activities follow these best practice guidelines? Congratulations, you’re a winner! Those are words that everyone, everywhere, loves to hear!  Enter to win programs are a proven promotional marketing tool. I bet you can name more than a few sweepstakes, contests or games that your favorite brands use to engage their… Read more »

Promotion Expertise, Creative and Technology =Great Client Programs

By : Jeffrey Schaubschlager, Senior Vice President, Digital Services

  Marketers continue to face challenges with respect to time and budget. One way that we help clients overcome this challenge is to deliver a “one-stop-shop”—meeting their needs not only with promotion development and execution, but also in developing all of the required creative for a promotion. YA Creative Services From a creative perspective, in… Read more »

Delivering and Understanding Results with Actionable Reporting

By : Leone Hunter, Senior Vice President, Operations

Delivering program results—and insights—are core to YA’s operational expertise A marketing promotions program is only as good as the results it delivers. Our clients need clear, accurate, actionable data that helps them establish solid programs, justify marketing dollars and shape future promotions. Ask any marketing services provider what kind of work they produce for their… Read more »

Engage, Buy, Buy Again, Share

By : Tom Madden, Senior Vice President, Sales and Account Development

Our best practice involves using an initial promotional engagement program to identify brand fans and start a conversation Brand loyalty happens when customers become committed to your brand and make repeat purchases over time. Brands like loyal customers because they tend to consistently purchase products from their preferred brands, regardless of convenience or price. In… Read more »

Doing More and Delivering Results

By : Chris Behrens, President and CEO

Time-strapped and budget-conscious clients turn to YA for their streamlined processes and proven ROI I spend quite a bit of time traveling around the U.S. meeting and talking to YA’s clients. No matter what business they’re in, it seems they’re all experiencing a similar workplace climate. The economy may be picking up, but there is… Read more »

Rebates Deliver Results

By : Krista Forsberg, Vice President, Marketing

Rebates change consumer behaviors and offer opportunity for ongoing engagement Marketers seek to drive consumer behavior—through product trial, incenting repeat purchases and creating brand advocates to name a few. An effective and evolving promotional solution to meet those marketing objectives is rebates. Rebates have a high usage rate by consumers and are proven to change… Read more »

Meet Your Best Sales Force: Satisfied Customers

By : Tom Madden, Senior Vice President, Sales and Account Development

How referral programs can help you acquire new customers and increase loyalty with your current customers Everyone loves to share. We live in a world where people frequently share their customer experiences and product reviews and opinions on their own social pages and social sites such as Yelp and Facebook. There is a great opportunity… Read more »

Winning Strategies for “Enter to Win” Programs

By : Leone Hunter, Senior Vice President of Operations

There are plenty of opportunities—and pitfalls—in the world of sweepstakes, contests and games. YA can help you plan and execute a promotion that meets your marketing objectives and delivers results How would you like to win a million dollars, a fantasy trip, a flat screen TV, a branded T-shirt, sports equipment or even beach gear?… Read more »

Importance of Industry Involvement

By : Chris Behrens, President and CEO

The more I give back to industry organizations, the more I receive in wisdom, insight and new connections When my peers in the marketing services industry asked me to provide thought leadership for some flagship industry organizations, I welcomed the opportunity. Throughout my career, I’ve found that any volunteer effort always seems to “pay me… Read more »

Knowing the Law Leads to Promotional Success

By : Kelley Gregory, Vice President, Legal

YA’s In-House Legal Expert Navigates the Legal In’s and Out’s of Promotional Marketing The last thing any client wants with a promotion is to run into an unexpected problem that results in consumer frustration or negative press. Legal considerations are an area that can be easily overlooked in promotion planning if you don’t have an… Read more »