Oh, What a Year!

By : Chris Behrens, President and CEO

There I was, tucked away in a heated “shack” in the middle of frozen-over Lake Waconia, counting up the tally of my first-ever foray into ice fishing. It was February, 2014, and I knew that my YA colleagues were watching to see just how the “new guy” from Chicago would handle himself during this iconic… Read more »

Existing + New Talent = Powerful YA Team

By : Janet Fahey, Vice President, Human Resources

Combining the perfect blend of industry expertise and new talent has been a major factor in YA’s successful growth I’ve been a proud member of Young America for 20 years, and it’s been so much fun to see our team evolve and change to meet the demands of the ever-changing promotional marketing services industry. We… Read more »

Knowing (and Following) Rebate Best Practices Lead to Success. Five Quick Tips for 2015

By : Tom Madden, Senior Vice President, Sales and Account Development

This is the season of holiday shopping! Did you know that more than 50% of consumers plan to take advantage of rebates this holiday season? In fact, holidays aside, 50% of consumers have taken advantage of rebates in the last year. What we find is that rebates incent consumer behaviors that marketers want: driving consumers… Read more »

The Snowball Effect

By : Jeffrey Schaubschlager, Senior Vice President, Digital Services

When I came to YA, I was excited to get onboard with an organization that had more than 40 years of industry experience, with a roster of more than 80 well-known brands and retailers who already like our work. And, we knew from our market study, clients wanted to do more with us. Talk about… Read more »

Digital Rebate Love

By : Leone Hunter, Senior Vice President, Operations

Back in the day, marketers hit upon the idea of rewarding customers for purchasing their product. It reinforced loyalty and allowed them to offer money-back, without giving across-the-board pricing discounts. You made a purchase, saved your proof of purchase, filled out a form, mailed it in and received a check in the mail. I had… Read more »

Gratitude-Grams

By : Chris Behrens, President and CEO

When I asked our employees to send me a brief message about what they’re most thankful for this year, I received an immediate reply from one YA-er: “Thanks for the opportunity to show people who we really are.” She’s right of course, because we have a team that’s worth getting to know a little bit… Read more »

Our Mission, Your Objectives

By : Krista Forsberg, Vice President, Marketing

One of the things I love about working at YA is that everyone here really “gets it,” which, means every person on the team has a very clear picture of how we help clients with our promotional solutions. Simply, we help clients engage and incent their customers to buy, buy more and spread the word…. Read more »

Promotional Marketing Trends: What They Mean for Your Business

By : Chris Behrens, President and CEO, Young America

As we’re meeting with clients and planning for the upcoming year, we’re having lots of conversations about business and marketing objectives, priorities and goal setting. As part of this process, we’re also sharing our company’s updated industry overview which provides our team with information that bolsters our understanding of marketplace trends and how they impact… Read more »

We Hear You

By : Tom Madden, Senior Vice President, Sales and Account Development, Young America

The marketing and business landscape is challenging! Increased and changing competition, proliferation of communication channels and evolving consumer trends. Some days, as a marketer, it may seem like the only constant is change. Our team is constantly monitoring trends, assessing how these impact clients and their promotional programs and learning from the multitude of client… Read more »

How YA Delivers Flawless Client Promotions Every Time

By : Leone Hunter, PMP, SVP of Operations

A Self-Described “Process Queen” Shares How YA Keeps Client Promotions On Track, On Time and Expertly Executed I’ll admit it – they call me “Process Queen” around the office, and I’m pretty sure they mean it in a good way. From my perspective, it certainly is! I get a thrill from taking a project with… Read more »