Living our Mission and Vision

By : Chris Behrens, President and CEO

These days, every company has carefully worded mission and vision statements. Often hashed out on flip chart pages during an annual Leadership Retreat. But most of the time, those statements just sit around on the website, or get tucked away in a binder, never to be considered again. That’s not the way we do things… Read more »

Building an All-Star Team

By : Janet Fahey, Vice President, HR and Shannon Senna, Manager, HR

We’re proud of the “deep bench” we’ve built to help our clients meet their marketing objectives “You’re hired! Welcome to the YA team!” It seems that’s a phrase we’ve been saying quite a bit these days, as YA continues to grow its business. Our recent move and rebranding have given us access to a larger… Read more »

Click Here: Making it Easy for Your Customers to Engage

By : Jeffrey Schaubschlager, Senior Vice President, Digital Services

YA’s development philosophy is mobile-first, mobile-responsive I’ve always thought “first things first” is a great guiding principle for planning every day. The idea is to tackle high-priority items first, and move on to ones with a lower “mission critical” factor. It’s the way I like to organize my workflow, and it’s certainly the way we… Read more »

Happy Thanksgiving from YA!

By : Chris Behrens, President and CEO

It’s been a great year for all of us here at YA, and we’re feeling blessed and grateful. We’ve successfully refreshed our brand, expanded our team and completed a move to the heart of downtown Minneapolis. Along the way, we’ve worked hard and have had a lot fun! We continued to grow and achieve great… Read more »

The “So What” Factor

By : Tom Madden, Senior Vice President, Sales and Account Development

YA offers clients actionable recommendations based on insights, analysis and industry benchmarking. With every program, marketers expect summarized program results. The “rear view mirror” stats are table stakes for any promotional program. At YA our online reporting dashboard is available 24 / 7 so that our account teams and clients can monitor program performance during… Read more »

Enter-to-Win Enters New Era

By : Krista Forsberg, Vice President, Marketing

YA’s recent consumer survey reveals just how popular these enter-to-win programs are with consumers. Everyone wants to win When was the last time you participated in an enter-to-win program? If you’re like most of the population, you have participated in a sweepstakes, game or contest in the last year. In fact, in a recent consumer… Read more »

Quarterly Business Reviews are Critical to Success

By : Tom Madden, Senior Vice President, Sales & Account Development

At YA, quarterly business reviews with our clients are a must-have for evaluating programs, planning enhancements and aligning promotional strategies with their business and marketing objectives. Life moves fast. The pace of business is so brisk that sometimes I find myself saying, “Wait a minute, it’s only Tuesday?” when I feel like I’ve crammed a… Read more »

Viewpoint: Prepaid Opportunities

By : Render Dahiya, Arroweye CEO, and Chris Behrens, YA President and CEO

What Are You Leaving on the Table in the Battle for Customer Acquisition and Retention? Consumer purchase habits have changed drastically in the past five years. Buyers have ubiquitous access to nearly every product category under the sun and can comparison-shop across the street or around the world with a few quick swipes on their… Read more »

The “Voice” of Your Brand: The YA Contact Center

By : Leone Hunter, Senior Vice President, Operations

YA’s leading the industry with Contact Center innovations that elevate every conversation into an extension of your brand experience. The team at YA is continuing to expand the ways we help our clients meet their marketing objectives, whether through the latest digital technology, the newest social channel or utilizing advanced analytics and data to measure… Read more »