YA Brings Best in Class Standards to Program Management Excellence

By : Janeen Coyle, Senior Vice President, PMO and Client Delivery

Marketing promotions are more complex than ever. Is your program management keeping pace? See what YA is doing. Here at YA, we manage more than 3,500 programs and 100 million consumer submissions each year. With that level of volume and activity, and with the increasingly complex, multi-channel dimension of promotions, YA maintains a sharp focus… Read more »

Planning for Success in 2016

By : Chris Behrens, President and CEO

As happy as I was to lead the dynamic growth, rebranding and new office space that have been part of YA’s journey in 2015, I’m now looking forward to great new opportunities and challenges in the year ahead. As we start the New Year, I am confident that our team is prepared for 2016 (and… Read more »

Real, Live Customer Conversations

By : Tina Baeyens, Director, Contact Center Operations

Nothing can replace the power of human interaction. In an age when most communication seems to be digital, engaging in one-on-one conversations is the kind of old-school/new-school touch that can move your brand experience from ho-hum to wow! Of course, everyone appreciates the speed and efficiency of a quick email or text, but here at… Read more »

Living our Mission and Vision

By : Chris Behrens, President and CEO

These days, every company has carefully worded mission and vision statements. Often hashed out on flip chart pages during an annual Leadership Retreat. But most of the time, those statements just sit around on the website, or get tucked away in a binder, never to be considered again. That’s not the way we do things… Read more »

Building an All-Star Team

By : Janet Fahey, Vice President, HR and Shannon Senna, Manager, HR

We’re proud of the “deep bench” we’ve built to help our clients meet their marketing objectives “You’re hired! Welcome to the YA team!” It seems that’s a phrase we’ve been saying quite a bit these days, as YA continues to grow its business. Our recent move and rebranding have given us access to a larger… Read more »

Click Here: Making it Easy for Your Customers to Engage

By : Jeffrey Schaubschlager, Senior Vice President, Digital Services

YA’s development philosophy is mobile-first, mobile-responsive I’ve always thought “first things first” is a great guiding principle for planning every day. The idea is to tackle high-priority items first, and move on to ones with a lower “mission critical” factor. It’s the way I like to organize my workflow, and it’s certainly the way we… Read more »

Happy Thanksgiving from YA!

By : Chris Behrens, President and CEO

It’s been a great year for all of us here at YA, and we’re feeling blessed and grateful. We’ve successfully refreshed our brand, expanded our team and completed a move to the heart of downtown Minneapolis. Along the way, we’ve worked hard and have had a lot fun! We continued to grow and achieve great… Read more »

The “So What” Factor

By : Tom Madden, Senior Vice President, Sales and Account Development

YA offers clients actionable recommendations based on insights, analysis and industry benchmarking. With every program, marketers expect summarized program results. The “rear view mirror” stats are table stakes for any promotional program. At YA our online reporting dashboard is available 24 / 7 so that our account teams and clients can monitor program performance during… Read more »

Enter-to-Win Enters New Era

By : Krista Forsberg, Vice President, Marketing

YA’s recent consumer survey reveals just how popular these enter-to-win programs are with consumers. Everyone wants to win When was the last time you participated in an enter-to-win program? If you’re like most of the population, you have participated in a sweepstakes, game or contest in the last year. In fact, in a recent consumer… Read more »