Fanatics for Details? That’s the YA Way!

By : Leone Hunter, Senior Vice President, Operations

Paying attention to all the details helps us keep our client’s promotions on track and meet marketing objectives. I talk to YA clients every day. While they work in different industries and rely on YA for different types of programs from rebates to enter to win to loyalty–they all want their promotions to succeed with… Read more »

Welcome Home

By : Chris Behrens, President and CEO

After 40 years as the industry-leading promotional marketing services company called Young America, we’re changing our name to YA and moving to downtown Minneapolis. Boxes have been packed, trucks have been loaded and we’re ready to take off on our next adventure. Beginning June 1, all 100-plus U.S.-based employees will be working together at the… Read more »

Picking the Right Reward: It Matters

By : Tom Madden, Senior Vice President, Sales and Account Development

Picking the right reward is a critical part of program design that can be looked at as unimportant or as a basic program cost. Not at YA! Depending on your marketing objectives, there are numerous options. And those choices will impact both the consumer behaviors you are looking to drive as well as your return… Read more »

It Starts with Marketing Objectives

By : Chris Behrens, President and CEO

Our team keeps a laser-like focus on our clients’ marketing objectives, leading to impressive results, time after time. There is a reason YA is the go-to promotional marketing services company for many of the world’s most well-known brands, and there’s a good reason why we’re such a respected industry leader. We start every project with… Read more »

Worry-Free=Reliable, Scalable and Secure

By : Jeffrey Schaubschlager, Senior Vice President, Digital Services

Why you can trust YA with your promotion At YA, everyone is so passionate about delighting our clients and their customers, it stands to reason that most of us appreciate when our clients’ recognize our work. Who doesn’t like a little extra attention? Actually, our systems team has a different mindset. They want their hard… Read more »

Five ways to Win at Enter to Win

By : Krista Forsberg, Vice President, Marketing

Do your enter to win activities follow these best practice guidelines? Congratulations, you’re a winner! Those are words that everyone, everywhere, loves to hear!  Enter to win programs are a proven promotional marketing tool. I bet you can name more than a few sweepstakes, contests or games that your favorite brands use to engage their… Read more »

Promotion Expertise, Creative and Technology =Great Client Programs

By : Jeffrey Schaubschlager, Senior Vice President, Digital Services

  Marketers continue to face challenges with respect to time and budget. One way that we help clients overcome this challenge is to deliver a “one-stop-shop”—meeting their needs not only with promotion development and execution, but also in developing all of the required creative for a promotion. YA Creative Services From a creative perspective, in… Read more »

Delivering and Understanding Results with Actionable Reporting

By : Leone Hunter, Senior Vice President, Operations

Delivering program results—and insights—are core to YA’s operational expertise A marketing promotions program is only as good as the results it delivers. Our clients need clear, accurate, actionable data that helps them establish solid programs, justify marketing dollars and shape future promotions. Ask any marketing services provider what kind of work they produce for their… Read more »

Engage, Buy, Buy Again, Share

By : Tom Madden, Senior Vice President, Sales and Account Development

Our best practice involves using an initial promotional engagement program to identify brand fans and start a conversation Brand loyalty happens when customers become committed to your brand and make repeat purchases over time. Brands like loyal customers because they tend to consistently purchase products from their preferred brands, regardless of convenience or price. In… Read more »

Doing More and Delivering Results

By : Chris Behrens, President and CEO

Time-strapped and budget-conscious clients turn to YA for their streamlined processes and proven ROI I spend quite a bit of time traveling around the U.S. meeting and talking to YA’s clients. No matter what business they’re in, it seems they’re all experiencing a similar workplace climate. The economy may be picking up, but there is… Read more »