The “So What” Factor

By : Tom Madden, Senior Vice President, Sales and Account Development

YA offers clients actionable recommendations based on insights, analysis and industry benchmarking. With every program, marketers expect summarized program results. The “rear view mirror” stats are table stakes for any promotional program. At YA our online reporting dashboard is available 24 / 7 so that our account teams and clients can monitor program performance during… Read more »

Enter-to-Win Enters New Era

By : Krista Forsberg, Vice President, Marketing

YA’s recent consumer survey reveals just how popular these enter-to-win programs are with consumers. Everyone wants to win When was the last time you participated in an enter-to-win program? If you’re like most of the population, you have participated in a sweepstakes, game or contest in the last year. In fact, in a recent consumer… Read more »

Quarterly Business Reviews are Critical to Success

By : Tom Madden, Senior Vice President, Sales & Account Development

At YA, quarterly business reviews with our clients are a must-have for evaluating programs, planning enhancements and aligning promotional strategies with their business and marketing objectives. Life moves fast. The pace of business is so brisk that sometimes I find myself saying, “Wait a minute, it’s only Tuesday?” when I feel like I’ve crammed a… Read more »

Viewpoint: Prepaid Opportunities

By : Render Dahiya, Arroweye CEO, and Chris Behrens, YA President and CEO

What Are You Leaving on the Table in the Battle for Customer Acquisition and Retention? Consumer purchase habits have changed drastically in the past five years. Buyers have ubiquitous access to nearly every product category under the sun and can comparison-shop across the street or around the world with a few quick swipes on their… Read more »

The “Voice” of Your Brand: The YA Contact Center

By : Leone Hunter, Senior Vice President, Operations

YA’s leading the industry with Contact Center innovations that elevate every conversation into an extension of your brand experience. The team at YA is continuing to expand the ways we help our clients meet their marketing objectives, whether through the latest digital technology, the newest social channel or utilizing advanced analytics and data to measure… Read more »

The YA Market Study: Voice of the Customer

By : Krista Forsberg, Vice President, Marketing

Conducting an annual market survey helps us know what’s on our clients’ minds and remain relevant for their needs. YA is a client-centric organization—we’re focused on our clients’ needs and ensuring their satisfaction with our ability to deliver on their marketing objectives. Our annual market study offers us the opportunity to collect direct feedback on… Read more »

Protecting your Promotions from Fraud

By : Leone Hunter, Senior Vice President, Operations

If you want rock-solid fraud prevention for your promotions, you’ll need great processes and systems. One of the reasons clients work with YA is our ability to help create and manage promotional programs that create great customer experiences—programs that incent key customer behaviors and reward the right people with the right rewards. Central to that… Read more »

Intelligent Decision Making with YA

By : Jeffrey Schaubschlager, Senior Vice President, Digital Services

We’re refining tools to help our clients get the most out of their marketing budgets Here at YA, we’re always working on solutions to help our clients make intelligent decisions about their promotional marketing efforts. Not only do we have great tools to support back-end program analysis, but we’re also refining our predictive approach that… Read more »

Mark Your Calendars!

By : Chris Behrens, President and CEO

Look for YA on a nametag near you at one of these industry conferences this fall. We’re looking forward to attending a number of industry events this fall. For our team it’s a time to connect with current clients and potential clients. Additionally, it’s a time for us to engage with promotional marketing industry leaders… Read more »


By : Tom Madden, Senior Vice President, Sales and Account Development

Busy clients appreciate partners who make their life easier and their promotions more effective. Our clients are busy, face high internal and external expectations and are looking to YA to ensure their programs are a success. Challenges I hear from clients are: the need to do more with steady budgets; continued pressures that come with… Read more »