The Human Factor

By : Tina Baeyens, Senior Director, Contact Center

Digital technology has become the norm for the way we live our lives and do our work. At YA, the programs we create, led with technology, on behalf our clients helps them to acquire, retain and win back customers and communicate with their consumers, where they are. That means digital, mobile and social. Consumers want… Read more »

YA Boosts Efficiency with Workfront Partnership

By : Chris Behrens, President and CEO

At YA, we’re continually pushing the boundaries of digital innovation. Meeting client marketing objectives is the ultimate goal for our hard-charging team, but we also want to work smarter, faster and with greater efficiency along the way. We recently partnered with Workfront for a work management tool that’s allowed us to streamline project management, enhance… Read more »

Three Reasons to Choose YA

By : Chris Behrens, President and CEO

I spend a lot of my time visiting with YA clients and prospective clients. I listen carefully, talk honestly and keep things simple. I learn as much as I can about their marketing objectives and ask questions to seek to understand how YA can deliver results that they desire. When a prospective client asks me,… Read more »

See You at the Industry Shows this Spring!

By : Tom Madden, Senior Vice President, Sales and Account Development

While it’s still just the start of 2016, our team is already looking ahead to the industry events that we will attend this spring. Our team has already attended the Consumer Electronics Show, and in the months to come, we’ll be at the Path to Purchase Shopper Marking Summit, the All-Payments Expo, the Brand Activation… Read more »

A New, Hassle-Free Approach to Product Sampling

By : Krista Forsberg, Vice President, Marketing

How many times in the last year were you offered a sample of a product? If you are like the majority of Americans, your answer is “not nearly enough.” According to a 2015 survey of more than 1,000 adult Americans commissioned by marketing promotions firm YA: More than half (53 percent) said they ended up… Read more »

Coach and Counsel: YA Top-Notch Legal Expertise

By : Kelley Gregory, Vice President, Legal

These days, doing it yourself has never been easier. Whether you’re fixing a leaky pipe or creating a website, you can always find a YouTube video or online manual to help you, step-by-step, get the job done. But not everything in life should be DIY, and that’s certainly the case when it comes to creating… Read more »

YA Brings Best in Class Standards to Program Management Excellence

By : Janeen Coyle, Senior Vice President, PMO and Client Delivery

Marketing promotions are more complex than ever. Is your program management keeping pace? See what YA is doing. Here at YA, we manage more than 3,500 programs and 100 million consumer submissions each year. With that level of volume and activity, and with the increasingly complex, multi-channel dimension of promotions, YA maintains a sharp focus… Read more »

Planning for Success in 2016

By : Chris Behrens, President and CEO

As happy as I was to lead the dynamic growth, rebranding and new office space that have been part of YA’s journey in 2015, I’m now looking forward to great new opportunities and challenges in the year ahead. As we start the New Year, I am confident that our team is prepared for 2016 (and… Read more »

Real, Live Customer Conversations

By : Tina Baeyens, Director, Contact Center Operations

Nothing can replace the power of human interaction. In an age when most communication seems to be digital, engaging in one-on-one conversations is the kind of old-school/new-school touch that can move your brand experience from ho-hum to wow! Of course, everyone appreciates the speed and efficiency of a quick email or text, but here at… Read more »