We’re Transforming: YA Profile in Minnesota Business Magazine

By : Chris Behrens, President and CEO

At YA, we’re continually pushing the boundaries of digital innovation and best in class client service. During the past three years, our team has been laser-focused on transforming our business and capabilities. We’ve enhanced our digital product solutions and strengthened our team. Just one year ago, we rebranded to YA and relocated to downtown Minneapolis…. Read more »

Our Client-Centric Approach

By : Krista Forsberg, Vice President, Marketing

At YA, we pride ourselves on being client-centric, and we believe capturing client feedback is critical to our organizational success. To that end, we complete an annual client market study to gain insights, better understand how we are meeting client needs, and then execute a prioritized action plan to ensure we meet these needs. The… Read more »

The Right Stuff?

By : Janet Fahey, Vice President, Human Resources and Shannon Senna, Senior Manager, Human Resources

At YA, we have a passion for meeting our clients’ needs and providing value. When we interview candidates, we want to see that kind of passion coming through in them as well. To bring out that passion, we’ve put a great deal of thought into our recruiting strategy, and we center our interviews around not… Read more »

YA’s Four Vertical Markets

By : Janeen Coyle, Senior Vice President, Program Management Office and Client Delivery

With 40-plus years of industry-leading business experience, we’ve learned a few things about the best ways to help our clients with on-target promotional programs that are designed to achieve their marketing objectives. In addition to our promotional expertise, YA has gained actionable insight into our clients’ industries. This vertical market expertise allows us to bring… Read more »

A Trusted Partner

By : Chris Behrens, President and CEO

When you offer value — real, honest-to-goodness business value — people usually take notice. As the President and CEO at YA, I have the opportunity to regularly visit with our clients. Sometimes I’m present at a new business pitch. Sometimes I join a quarterly business review. Lately, I’ve been hearing about how much clients appreciate… Read more »

Building a Great Team

By : Janet Fahey, Vice President, Human Resources, and Shannon Senna, Sr. Human Resources Manager

Not only is YA a great company for our clients to work with, but it is also a great place to work. Why? Our incredible team! With a mix of experienced veterans, vertical industry experts and technical, digital innovators, we’ve got the right team of players to help our clients achieve their marketing objectives. At… Read more »

Looking for Market Insights? Just ask YA.

By : Krista Forsberg, Vice President, Marketing

The individuals on YA’s roster of Fortune 500 clients are all thought leaders in their industries. They understand how important it is to know what’s going on in the minds of their customers, potential customers and competition. When these thought leaders want to work on customer retention, acquisition and loyalty, they turn to YA, because… Read more »

YA Boosts Efficiency with Workfront Partnership

By : Chris Behrens, President and CEO

At YA, we’re continually pushing the boundaries of digital innovation. Meeting client marketing objectives is the ultimate goal for our hard-charging team, but we also want to work smarter, faster and with greater efficiency along the way. We recently partnered with Workfront for a work management tool that’s allowed us to streamline project management, enhance… Read more »

Three Reasons to Choose YA

By : Chris Behrens, President and CEO

I spend a lot of my time visiting with YA clients and prospective clients. I listen carefully, talk honestly and keep things simple. I learn as much as I can about their marketing objectives and ask questions to seek to understand how YA can deliver results that they desire. When a prospective client asks me,… Read more »

See You at the Industry Shows this Spring!

By : Tom Madden, Senior Vice President, Sales and Account Development

While it’s still just the start of 2016, our team is already looking ahead to the industry events that we will attend this spring. Our team has already attended the Consumer Electronics Show, and in the months to come, we’ll be at the Path to Purchase Shopper Marking Summit, the All-Payments Expo, the Brand Activation… Read more »