How YA invests in our next-gen tech leaders

Todd Carter, Chief Digital Officer In a world of digital communication, the Minnesota tech community still finds great value in coming together to learn, share and make new connections. For more than seven years, I have participated in events organized by MinneStar, a local nonprofit that helps the passion and potential of the Minnesota technology… Read more »

Now appearing in a conference room near you … YA’s Tony Mosley

While many YA colleagues had a lot of fun on their summer vacations, only one–Senior Project Manager Tony Mosley–went on a European concert tour that reunited bandmates from Prince’s New Power Generation. Read Tony’s story in this month’s issue of Minnesota Good Age magazine. Read Tony’s blog, Three things I learned about business while playing… Read more »

Three ways I use creativity in business every day

Chris Behrens, President and CEO Robustly healthy bottom lines. Tightly defined and adhered-to work processes. Wildly energetic creativity. If you’re thinking “one of these things is not like the others,” I beg to disagree. As a someone who was just named as one of the “30 Most Creative CEOs to Watch” by Insights Success Magazine, I’m justifiably… Read more »

Three things I learned about business while playing with Prince

Tony Mosley, Senior Project Manager (and original member of the New Power Generation) If you’re a current YA client, you probably know me as the manager on one or more of your promotional marketing projects. I’m hoping that when you think of me, you conjure up words like “effective,” “reliable” or “incredibly handsome.” (Okay, I’m… Read more »

Building a Strong Team the YA Way

By : Janet Fahey, Vice President, Human Resources and Shannon Senna, Senior Manager, Human Resources

One of the core responsibilities of our Human Resources team at YA is organization structure and culture alignment with the strategic plan.  This is an important (and exciting!) part of our job and we are laser focused on making a positive and lasting impression on a new hire. The journey starts when a new employee… Read more »

The Right Stuff?

By : Janet Fahey, Vice President, Human Resources and Shannon Senna, Senior Manager, Human Resources

At YA, we have a passion for meeting our clients’ needs and providing value. When we interview candidates, we want to see that kind of passion coming through in them as well. To bring out that passion, we’ve put a great deal of thought into our recruiting strategy, and we center our interviews around not… Read more »

Building a Great Team

By : Janet Fahey, Vice President, Human Resources, and Shannon Senna, Sr. Human Resources Manager

Not only is YA a great company for our clients to work with, but it is also a great place to work. Why? Our incredible team! With a mix of experienced veterans, vertical industry experts and technical, digital innovators, we’ve got the right team of players to help our clients achieve their marketing objectives. At… Read more »

Building an All-Star Team

By : Janet Fahey, Vice President, HR and Shannon Senna, Manager, HR

We’re proud of the “deep bench” we’ve built to help our clients meet their marketing objectives “You’re hired! Welcome to the YA team!” It seems that’s a phrase we’ve been saying quite a bit these days, as YA continues to grow its business. Our recent move and rebranding have given us access to a larger… Read more »

Attitude and Aptitude is Key to Our Culture

By : Janet Fahey, Vice President, Human Resources

Our engaged employees don’t just work smarter—they have more fun, too. One of the best parts of my job is when I get a chance to interview a candidate who turns out to be a perfect fit for YA. We look for a number of qualities in successful applicants, but two key factors are aptitude… Read more »