YA Strategic Planning Sets Path for Our and Our Clients’ Success

By : Chris Behrens, President and CEO

As YA enters its fourth year under my leadership, I’m proud of all we’ve accomplished together in such a short time. One of the keys to our success has been our strategic planning process. It serves as a strong foundation and guiding light that allows our team to align around key priorities to meet client… Read more »

Planning for Success in 2016

By : Chris Behrens, President and CEO

As happy as I was to lead the dynamic growth, rebranding and new office space that have been part of YA’s journey in 2015, I’m now looking forward to great new opportunities and challenges in the year ahead. As we start the New Year, I am confident that our team is prepared for 2016 (and… Read more »

Quarterly Business Reviews are Critical to Success

By : Tom Madden, Senior Vice President, Sales & Account Development

At YA, quarterly business reviews with our clients are a must-have for evaluating programs, planning enhancements and aligning promotional strategies with their business and marketing objectives. Life moves fast. The pace of business is so brisk that sometimes I find myself saying, “Wait a minute, it’s only Tuesday?” when I feel like I’ve crammed a… Read more »


By : Tom Madden, Senior Vice President, Sales and Account Development

Busy clients appreciate partners who make their life easier and their promotions more effective. Our clients are busy, face high internal and external expectations and are looking to YA to ensure their programs are a success. Challenges I hear from clients are: the need to do more with steady budgets; continued pressures that come with… Read more »

It Starts with Marketing Objectives

By : Chris Behrens, President and CEO

Our team keeps a laser-like focus on our clients’ marketing objectives, leading to impressive results, time after time. There is a reason YA is the go-to promotional marketing services company for many of the world’s most well-known brands, and there’s a good reason why we’re such a respected industry leader. We start every project with… Read more »

Our Mission, Your Objectives

By : Krista Forsberg, Vice President, Marketing

One of the things I love about working at YA is that everyone here really “gets it,” which, means every person on the team has a very clear picture of how we help clients with our promotional solutions. Simply, we help clients engage and incent their customers to buy, buy more and spread the word…. Read more »

We Hear You

By : Tom Madden, Senior Vice President, Sales and Account Development, Young America

The marketing and business landscape is challenging! Increased and changing competition, proliferation of communication channels and evolving consumer trends. Some days, as a marketer, it may seem like the only constant is change. Our team is constantly monitoring trends, assessing how these impact clients and their promotional programs and learning from the multitude of client… Read more »

YA’s Client-Focused Product Plan

By : Chris Behrens, YA President and CEO

We’re focused on creating products and marketing solutions that meet our client’s needs I enjoy meeting with clients and hearing about their business’ unique issues and challenges. Whether it’s a client who has worked with YA for many of the 40+ years we’ve been in business, or if it’s someone hearing our story for the… Read more »