How does your talent pool stack up against your competition?

Chris Behrens, President and CEO Attracting, hiring and retaining top-quality employees is the key to building a high-performing marketing organization. Are you having an easier time finding qualified candidates to build your team, or is your organization facing some headwinds? A recent survey of Twin Cities’ marketing executives, commissioned by YA, uncovered some interesting new… Read more »

How YA invests in our next-gen tech leaders

Todd Carter, Chief Digital Officer In a world of digital communication, the Minnesota tech community still finds great value in coming together to learn, share and make new connections. For more than seven years, I have participated in events organized by MinneStar, a local nonprofit that helps the passion and potential of the Minnesota technology… Read more »

Now appearing in a conference room near you … YA’s Tony Mosley

While many YA colleagues had a lot of fun on their summer vacations, only one–Senior Project Manager Tony Mosley–went on a European concert tour that reunited bandmates from Prince’s New Power Generation. Read Tony’s story in this month’s issue of Minnesota Good Age magazine. Read Tony’s blog, Three things I learned about business while playing… Read more »

Integrated marketing has ever been more important

Guest blogger: Anindya Ghose, Heinz Riehl Chair Professor of Business at New York University’s Stern School of Business   If you think you’re making the most of the mobile economy in your business, I’m story to tell you that you’re probably wrong. Here’s the hard data: consumers spend about a quarter of their time with… Read more »

Machine learning, a new look at the 4 P’s and more: the future of marketing is here

Guest Blogger:  Ravi Bapna, Associate Dean, Executive Education, Curtis L. Carlson Chair Professor in Business Analytics and Information Systems, University of Minnesota – Carlson School of Management     We’re gathering data from our customers at faster and faster rates. But many marketers are sitting on pile-ups of actionable, usable consumer data, and they’re asking themselves: Now… Read more »

Three ways I use creativity in business every day

Chris Behrens, President and CEO Robustly healthy bottom lines. Tightly defined and adhered-to work processes. Wildly energetic creativity. If you’re thinking “one of these things is not like the others,” I beg to disagree. As a someone who was just named as one of the “30 Most Creative CEOs to Watch” by Insights Success Magazine, I’m justifiably… Read more »

Three promotional marketing trends you should know about

Chris Behrens, President and CEO With more than 40 years as an industry leader, we’ve got our finger on the pulse of the trends that affect the promotions sector and drive the new trends that are building consumer engagement . Here are some trends we’re seeing on the horizon. Trend One Budgets on the rise,… Read more »

Three things I learned about business while playing with Prince

Tony Mosley, Senior Project Manager (and original member of the New Power Generation) If you’re a current YA client, you probably know me as the manager on one or more of your promotional marketing projects. I’m hoping that when you think of me, you conjure up words like “effective,” “reliable” or “incredibly handsome.” (Okay, I’m… Read more »

Manufacturers – “Jumping” the Channel

Dan Ribolzi, Vice President, Sales, Manufacturing Vertical Manufacturers of every kind – automotive, pharmaceutical, appliances – face a similar challenge. They rely on a retailer or other channel partner to deliver their product to the end consumer. Although this is an important partnership, it leaves manufacturers lacking customer insights. Many struggle to know who their… Read more »

When we give back, everyone wins

Kristine Konrad, Promotion Coordinator Being a volunteer seems to have been hard-wired into my DNA. I’ve worked with my church. I’ve gone on international mission trips with Score International. Heck, I’ve even auctioned myself off as a date during “Date for Lunch,” with proceeds benefitting the Children’s Cancer Research Fund. Twin Cities’ Finest With this… Read more »