The right people in the right box: Hiring and retaining a growing team

Chris Behrens, President and CEO Here’s the good news about a business that’s doing well—you’ve got plenty of opportunities for growth. But here’s the challenge inherent in that growth—you need to find more people who can help you make that business grow. No matter what type of industry you’re in, you can face an uphill… Read more »

SMS Promotion

Why SMS may be your best engagement tactic (Still!)

Shawn Anne Buttschau, Senior Account Director- CPG It happens 18.7 billion times a day, all across the globe – a text message is sent via mobile phone. While it seems hard to imagine life without texting (officially known as SMS, for Short Message Service), it’s a communication method that really hit its stride only at… Read more »

Highlights from ANA Brand Activation Conference, Part III

Dan Ribolzi, Vice President of Sales, Manufacturing Vertical #ANAActivate The 2018 ANA Brand Activation Conference was jam-packed with great content and impressive presenters. In the past couple blog posts, I’ve been covering some highlights. This week, I’m sharing my last two highlights, from Nickelodeon and Frito-Lay. “Re-Imagining the Brand Experience” Jennifer Tracy, SVP Partner Marketing… Read more »

Highlights from ANA Brand Activation Conference, Part II

Dan Ribolzi, Vice President of Sales, Manufacturing Vertical #ANAActivate I learned so much when attending the 2018 ANA Brand Activation Conference in Chicago this spring. While there were many terrific presentations, I gathered my “top six” to share on the YA blog. This week, I’m covering the presentations from Deluxe Corporation and Oscar Meyer. “Small… Read more »

“Brave Marketers” at the 2018 ANA Brand Activation Conference

Dan Ribolzi, Vice President of Sales, Manufacturing Vertical #ANAActivate Industry conferences are a great chance to step away from the day-to-day office routine and gain a different perspective. I recently attended the ANA Brand Activation Conference in Chicago, and I found inspiration after listening to the amazing speakers who shared their stories. The one word… Read more »

Congrats on that promotion!

Chris Behrens, President and CEO We’ve got a team that can’t be beat. I know you must suspect that I’m somewhat biased in that opinion, but a quick glance at the bios of our most recently promoted associates is my strongest evidence. These are folks who work hard, keep the customer top-of-mind and understand that… Read more »

Laugh. Learn. Repeat: A fresh way to introduce corporate values

Cathy Landman, Chief Legal Officer and Senior Vice President, Human Resources   Sometimes, you need to have a good laugh to make a serious point. That’s why YA’s leadership rolled out our newly refreshed values in the longest running satirical comedy theater in the United States, and then conducted a repeat performance for our Canadian… Read more »

The value of an inclusive work environment

  Mark Allen, Senior Vice President, Marketing When YA moved from Norwood Young America, Minnesota, to downtown Minneapolis in 2015, we fully embraced the life and pace of a bustling metropolis. Being in this convergence of talent and energy has enabled our organization to attract and retain key talent and to build strong, supportive teams…. Read more »

Yes, it’s time: What I learned while leaping into the Cloud

Chris Behrens, President and CEO I always learn something important when I attend a conference. Of course, there’s plenty of new information to be gained when I’m sitting in the audience as a participant. But even when I’m one of the presenters, I always walk away with fresh insights on the topic at hand. Hearing… Read more »