Three ways to make sure your rebates and promotions are fraud-protected

Kevin Palmstein, Mobile/Web Application Product Management Leader Data breaches. Hacks. Business disruptions. Criminal activity has definitely taken a big shift to move from dark alleys to computer servers. These crafty criminals will do their best to take advantage of your rebate or promotion, too. And they’re so good at what they do, you may not… Read more »

How promotional data can strengthen customer relationships

Kevin Palmstein, Mobile/Web Application Product Management Leader We’re in the business of creating smart, responsive promotions that help you reach your marketing objectives. And as successful as we are at doing that, we understand that promotions are only the beginning. Those first-step communications are a perfect entry point for deeper relationships with your loyal customers…. Read more »

Curating choice: how smart marketers help consumers decide

Kevin Palmstein, Mobile/Web Application Product Management Leader When designing promotional marketing campaigns, there are some areas in which too much of a good thing is just about right. You can never be too fast, too creative or too accurate. In the area of choice, however, you need to aim for just the right balance. While… Read more »

Giving thanks for a successful year

Chris Behrens, President and CEO Our team at YA has worked very hard in the past year, and we’re looking forward to a few days off for rest and reflection during the Thanksgiving holiday. We’re all especially grateful for the resounding successes we’ve achieved in the year that’s now drawing to a close. When you… Read more »

How to build a faster—and better—rebate program

Kevin Palmstein, Mobile/Web Application Product Management Leader Business moves at a breakneck pace, and, for many of us, “instant” has started to seem just a little bit too slow. The mobile/web product development team here at YA understands that consumers have developed an appetite for immediate gratification that’s only going to increase—at least as long… Read more »

Three Innovative technologies to watch – version 2.0

Todd Carter, Chief Digital Officer At YA, we are always keeping a close watch for emerging technologies that will impact the way brands engage with their consumers. Three of those technologies are in various states of evolution, but I expect their impact will be significant. Snapchat With approximately 70% of users under the age of… Read more »

When shopping for durable goods, customers looking for safe bet

Dan Ribolzi, Vice President of Sales, Manufacturing Vertical More well-informed than ever before, today’s consumers are adept at accessing product information, expert ratings, and customer reviews to help inform their purchases. Old stalwarts such as Consumer Reports and CNet remain highly relevant, while Amazon and Google have become crucial to helping consumers sort through the… Read more »