How does your talent pool stack up against your competition?

Chris Behrens, President and CEO Attracting, hiring and retaining top-quality employees is the key to building a high-performing marketing organization. Are you having an easier time finding qualified candidates to build your team, or is your organization facing some headwinds? A recent survey of Twin Cities’ marketing executives, commissioned by YA, uncovered some interesting new… Read more »

It’s a lonnnnnnnng road to digital transformation, but we can help

Chris Behrens, President and CEO Take a look around you in any place that people gather, and you’ll be convinced that the transformation to a 100 percent digital/social/mobile society is already upon us. There doesn’t seem to be a place that we don’t find it appropriate to Snapchat, DM and Tweet. But while consumers are… Read more »

YA Launches Guided Analytics Dashboards

Minneapolis, Oct. 9, 2017 — YA, the industry market leader in delivering high-impact, omni-channel marketing promotions for the nation’s most respected brands, today announced that it has launched new Guided Analytics Dashboards that provide real-time insights on marketing promotions programs. YA used client insights and feedback to develop the new Dashboards, which provide users with… Read more »

The easiest way to find out what’s on marketers’ minds

Chris Behrens, President and CEO No, you can’t do it sitting at your laptop or looking at your phone. You might even have to get on a plane to make it happen. But sitting in a room at an industry conference and listening—really listening—to what’s on marketers’ minds can be the best way to make… Read more »

Business vitality’s secret weapon: stronger ties to higher ed

Guest Blogger: Steve Cramer, President and CEO at Minneapolis Downtown Council It’s just about a mile and half between downtown Minneapolis and the campus of the University of Minnesota. But, for too long, it’s felt as though a million miles have separated these centers of business and learning. One of the goals of 2025 Downtown… Read more »

How to create loyalty in an increasingly fickle world

Guest blogger: Bob Daly, Senior Vice President of Marketing, U.S. Bank There are crowded markets, jam-packed markets and just-about-ready to overflow markets. And then there’s the reward credit card space, which continues to pack in more and more highly competitive offers, boosted by increasingly rich new account incentives. Welcome to my world. At U.S. Bank,… Read more »

How YA invests in our next-gen tech leaders

Todd Carter, Chief Digital Officer In a world of digital communication, the Minnesota tech community still finds great value in coming together to learn, share and make new connections. For more than seven years, I have participated in events organized by MinneStar, a local nonprofit that helps the passion and potential of the Minnesota technology… Read more »