Asking the right questions of your marketing promotion agency’s IT team

Nicole Mewes
Director, Engineering

Take it from an IT pro, I understand that it’s easy to get sidetracked and end up “in the weeds” when discussing the tech requirements of a marketing promotion. That’s why I always tell my clients to focus on what really matters. I advise them to let the technical team own on the “how” of a project (the solution) and encourage them to focus on the “what” (the requirements). Does it really matter that you know exactly how your promotional agency manages a specific technical task? Not really! But what does matter is the result at go-live exceeds expectations–not only getting the job done, but getting it done as quickly and accurately as possible, while making sure you achieve your marketing objectives.

Fast AND accurate can sometimes be a tall order for a technical team, but not at YA. (We like to add “responsive,” “flexible,” and “fun to be with” when describing ourselves, too). We’ve recently made a significant investment in technology to ensure state-of-the-art delivery of digital marketing solutions. It’s an investment that’s gained attention within the industry and outside it, too. That’s one of the reasons I recently decided to move from a national retailer to the YA team.

Startup flexibility, established stability

I was impressed with the way YA combines the nimble, agile mindset of a startup with the stability and longevity of an established organization. With more than 40 years’ experience in promotional marketing, YA understands the foundational principles and nuances of getting customers to respond in the ways you want, while encouraging them to remain engaged and involved with your brand for the long-term.

In my new role here, I’ll be working directly with clients to provide them with experiences that seem beautifully simple and utterly intuitive (the “what”) and I’ll also be guiding our own internal teams in our “behind the scenes” work as we transform our foundational technology while delivering and maintaining robust mobile and online experiences (the “how”). We need to stay on top of the latest devices, platforms and apps, so we can make informed decisions as we’re designing client programs. And we need to be ready with intelligent options whenever a client asks us to weigh in on a tech issue.

Plain English, real world

It’s a very full plate, I realize, but I’m excited to get started. I hope I’ll see you in a meeting sometime soon, and I promise that I’ll focus on the news you need most, presented in plain English, not jargon, and real-world ideas on ways our tech solutions can help you meet your marketing objectives.

Let’s talk

If you’d like to learn more about how YA can turn even first-time customers into loyal brand advocates who take action, buy more and spread the word, please contact me to begin the conversation.

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