Dennis Armbruster

Dennis leads YA’s sales and account development efforts. He brings with him nearly 25 years of domestic and international experience in customer strategy, customer experience design, CRM, loyalty and promotional marketing services.

Dennis’ most recent position was with LoyaltyOne as a Vice President and Managing Partner. Previously, he held the roles of Vice President and General Manager of Flash Digital Portraits at Lifetouch; and Vice President of CRM and Loyalty Marketing at Aimia (formerly Carlson Marketing).

Dennis has deep expertise, aligned to YA’s core vertical markets of CPG, retail, manufacturing and subscription services, developing promotional strategies for Kellogg’s, Walgreen’s, Target, BMW, Monsanto, Domino’s, AT&T and Hertz.

Dennis graduated from the University of Wisconsin-Milwaukee with a Bachelor of Arts degree in Marketing. He has also taken MBA courses from the University of Minnesota-Twin Cities and has completed Leadership Programs at the University of Minnesota and the Harvard School of Business.

Dennis is a former Board Member for MarketingEdge, an organization dedicated to placing top college students in marketing jobs, as well as advancing marketing education. He is a contributing columnist for USA Today, and is a frequent speaker at several conferences, including the Direct Marketing Association (DMA), CRMC, NRF and Colloquy Summit.

In his free time, he loves to travel, play golf and spend time with his wife and three daughters. He’s been coaching girls’ basketball for more than 20 years and welcomes a game of H-O-R-S-E now and then.

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