Chris is the principal architect of YA’s strategy, vision and execution. As chief evangelist for the business, he works closely with clients, partners and team members to create extraordinary, omni-channel experiences that motivate consumers to engage the brand, take action and spread the word.
Prior to becoming President and CEO, Chris was Chairman of the Board of Directors for Young America, LLC. Before joining YA, Chris worked with Baird Capital Partners to develop and execute acquisition and investment strategies to build a company in the digital marketing services industry, serving as CEO and/or Board Member of the acquired business. Previously, Chris was President and CEO of SourceLink, which grew to become the fourth largest privately held marketing services company in the United States. Prior to SourceLink, Chris was President and CEO of ETrac, a software services (SaaS) business. He also held various positions at GE Financial Assurance, including Senior Vice President Sales and Client Marketing. Chris began his career at OAG, a global publisher of airline and hotel information.
Chris received his degree from the University of Illinois – Chicago. Chris is also very active in the industry and community.
He currently serves on the Superior Recreational Products Board of Directors, the Minneapolis Downtown Council Board of Directors and the Brand Activation Association Board of Directors. Chris also serves as an Advisory Board Member for the Institute for Research in Marketing, Carlson School of Management at the University of Minnesota, as a curator to the Direct Marketing Association and as a Board Director for Urban Circle Ministries in Chicago.
When Chris isn’t leading the team at YA, he’s still pursuing his childhood dreams of becoming a shortstop for the Chicago Cubs and wannabe golfer. Outside of these dreams, he enjoys gardening and traveling. Chris has been to more than 50 countries, but never to Italy — yet! He admits he needs to fix that … fast!